Conceptboard vs Miro

At a Glance

Both tools are European online whiteboards and both are GDPR-compliant. The decision hinges on two different readings of what "European" means in practice: Conceptboard treats German hosting as a non-negotiable guarantee, while Miro treats EU jurisdiction as a structural baseline and layers optional data residency on top for enterprise buyers.

Conceptboard, founded in 2010 in Halle (Saale), processes every byte in ISO-certified German data centres with no third-country transfers, ever. Miro, headquartered in Amsterdam since 2019, operates at a different scale — 60 million users, 200+ integrations, and a growing AI feature set — with EU data residency available on its Enterprise plan. Teams choosing between them are usually choosing between a compliance-first posture and a feature-first one.

Data Residency & GDPR Compliance

This is where the products diverge most sharply, and understanding the gap matters before comparing anything else.

Conceptboard Cloud Service GmbH is a German company whose data never leaves Germany. Standard cloud accounts run on AWS infrastructure hosted in Germany. Advanced plan customers can switch to IONOS or StackIT — both German alternatives to hyperscale clouds. The Data Center Edition deploys fully on-premises with no connection to Conceptboard's cloud systems at all. These are not tiers of data residency; they are a spectrum from German-cloud to air-gapped.

The certification stack is the strongest of any dedicated whiteboard platform operating in Europe: ISO 27001:2022 (recertified March 2025), ISO 27017 for cloud security, and ISO 27018 for personal data protection in cloud environments. Data is encrypted with AES-256 at rest and TLS in transit. Data Processing Agreements ship with full technical and organisational measures documentation. No Standard Contractual Clauses are required because no data crosses EU borders.

Miro's position is legitimate but different. Amsterdam headquarters places the company squarely under EU jurisdiction and GDPR. Miro holds ISO 27001 and SOC 2 Type 2 certifications. EU data residency — storing board content and user data in European data centres — is available on the Enterprise plan, which means it is opt-in, not the default. Teams on Starter or Business plans should not assume EU-only data handling without verifying this explicitly with Miro.

For organisations in regulated sectors — German public bodies, defence, pharma, critical infrastructure — Conceptboard's guarantee is structural. Miro's is contractual and tier-gated.

Edge: Conceptboard — Germany-only hosting by default versus an Enterprise-gated option is a meaningful compliance distance.

Features & Canvas Capabilities

On raw canvas features, both tools deliver what modern distributed teams need. Both offer infinite whiteboards, real-time cursors, sticky notes, shapes, connectors, freehand drawing, comments, and presentation modes.

Miro extends this foundation further. Its 300+ templates (versus Conceptboard's 150+) span agile methodologies, design thinking, strategy, and education. The Miroverse community marketplace adds thousands of user-created templates on top. Miro's AI features — automatic sticky note clustering, content generation from prompts, and board summarisation — reduce the manual work of organising workshop outputs. TalkTrack enables async video walkthroughs, letting facilitators narrate a board for teammates in different time zones without scheduling a meeting.

Conceptboard's canvas is more focused. Moderation and facilitation tools — letting a facilitator control what participants can see and which board area is active — have been a core feature since the platform launched; Miro added comparable controls later. Board history and version tracking on the Advanced plan produce audit trails that regulated workflows require. Approval workflows and task assignment move sessions from visual thinking into actionable outputs. The 100-object limit on the free plan's boards is a genuine constraint that Miro's free tier does not impose.

Edge: Miro — deeper template library, AI facilitation, and async video walkthroughs extend the canvas in ways Conceptboard has not matched.

Integrations & Ecosystem

Miro integrates with over 200 tools. The Jira integration stands out — it imports issues, syncs statuses, and enables teams to plan sprints visually while keeping Jira as the system of record. Slack, Figma, Asana, Confluence, Google Workspace, Microsoft Teams, Notion, and Zoom all have native connectors. Webhook support allows custom automation. Miro positions itself as the visual layer on top of a team's existing stack, not a replacement for it.

Conceptboard connects to Microsoft Teams, Zoom, Jira, Confluence, Google Drive, and Microsoft SharePoint. Six native connectors cover the most common enterprise tools. An API is available for custom integrations, but there is no webhook support and no marketplace equivalent to Miroverse.

For teams with complex toolchains, Miro's integration depth is the more practical choice. Conceptboard's narrower connector set is sufficient for most enterprise workflows but becomes a friction point when teams rely on niche project management or product tools.

Edge: Miro — 200+ integrations and webhook support versus six native connectors is a gap that matters at scale.

Collaboration & Facilitation

Both platforms handle simultaneous multi-user collaboration with live cursors, comments, and @mentions. Guest access — external collaborators joining without creating accounts — works on both, though Conceptboard applies granular permissions by default and Miro gates guest access to the Business plan and above.

Conceptboard's moderation tools give facilitators finer control over live sessions. A facilitator can lock participant views to a specific board area, guide groups through structured exercises, and manage what participants can see — capabilities useful for workshops with large or mixed-familiarity audiences.

Miro's facilitation toolkit includes voting, built-in timers, and video integration as standard features on paid plans. Its interactive workshop tools support structured exercises at scale. The async TalkTrack feature adds a dimension Conceptboard does not offer: a workshop facilitator can pre-record a board walkthrough for teams that cannot attend a live session.

Single Sign-On is available on Conceptboard's Corporate & Government tier (€14/user/month, 100-user minimum). Miro includes SSO from the Business plan (USD 16/user/month).

Edge: Tie — Conceptboard leads on moderation control for live facilitation; Miro leads on async collaboration. The better choice depends on your workshop format.

Pricing & Value

Conceptboard prices in EUR. The Free plan covers three boards with 100 objects each. Starter is €5/user/month for unlimited boards and facilitation tools. Advanced is €10/user/month with a 10-user minimum and 12-month contract commitment — a meaningful flexibility cost compared to Miro's per-seat model. Corporate & Government sits at €14/user/month with a 100-user minimum and 24-month contract; it includes SSO, audit logs, and EVB-IT eligibility for German public procurement frameworks.

Miro prices in USD. The free tier allows unlimited team members on up to three boards, which is more generous than Conceptboard's free plan on the collaboration side. Starter is USD 8/member/month (annual) for unlimited boards. Business is USD 16/member/month, adding smart diagramming and SSO. Enterprise is custom-priced and the only tier with EU data residency.

At scale, Miro's per-seat model grows expensive fast. A 50-person team on Business pays roughly USD 800/month annually. Conceptboard's Advanced plan at €10/user/month for the same team costs €500/month — cheaper, but locked into an annual contract with a seat minimum. Neither offers a flexible mid-market option without commitment.

The key pricing asymmetry: EU data residency on Miro is an Enterprise feature with custom pricing. On Conceptboard, German hosting is included at every tier, including €5/month Starter.

Edge: Conceptboard — data residency included from €5/month versus gated behind a custom Enterprise tier is a meaningful cost difference for compliance-driven buyers.

Ease of Use & Scale

Both platforms are accessible to new users. Canvas-based tools share the same metaphor — an infinite whiteboard you can draw on — and both surface templates prominently to reduce the blank-canvas problem.

Miro's polish at scale is ahead of Conceptboard's. With 60 million users and 1,000+ employees, Miro's documentation is rated excellent, its community forum is active, and its onboarding sequences are more mature. Performance can degrade on very large boards with hundreds of elements, but this affects both tools.

Conceptboard's support is more hands-on at higher tiers. Corporate & Government customers receive phone support and a dedicated success manager. Chat support is absent from Conceptboard's lower tiers, which Miro includes from its paid plans.

Conceptboard's employee count (51–200) and Series A funding stage mean the product roadmap moves more deliberately than Miro's. The €10 million Cipio Partners investment in February 2025 was specifically targeted at accelerating the EU sovereignty positioning, not feature parity with Miro.

Edge: Miro — more mature onboarding, better documentation, and an active community forum reduce friction for large teams adopting the platform.

When to Choose Conceptboard

Choose Conceptboard when German or EU data residency is a procurement requirement rather than a preference. Public sector organisations in Germany can procure directly under the EVB-IT framework without additional legal review. Defence, pharma, critical infrastructure, and healthcare teams across the EU get German hosting, ISO 27001/27017/27018 certification, and on-premises deployment options without reaching an Enterprise tier.

Conceptboard also makes sense for any European team evaluating Miro but facing procurement pushback on data residency. The facilitation feature set is comparable for most workshop formats, Starter pricing at €5/month is cheaper than Miro's paid plans, and the compliance documentation is ready-made for regulated sector procurement questions.

Choose Conceptboard if your team's data must stay in Germany, your procurement team requires ISO-certified European infrastructure, or your security posture rules out Enterprise-gated data controls.

When to Choose Miro

Choose Miro when integration breadth and feature depth take precedence over data residency guarantees. Product and engineering teams already in Jira, Slack, and Figma gain the most from Miro's deep connector ecosystem. The 300+ templates and Miroverse community give facilitation specialists more starting material than any other whiteboard platform.

Miro suits distributed international teams without EU-only compliance requirements, consultancies and agencies running workshops for diverse client bases, and design teams that need a visual layer bridging Figma files, Jira tickets, and async video walkthroughs in a single board.

For large European enterprises with genuine data residency needs, Miro's Enterprise plan provides EU data residency — but confirm the contract terms, as this is not available on lower tiers.

Choose Miro if your team prioritises integrations, AI facilitation tools, and a large template community, and if data residency is an Enterprise-level conversation rather than a baseline requirement.

The Verdict

Both Conceptboard and Miro are European visual collaboration platforms — and that is where the similarity ends.

Conceptboard's competitive identity is precision compliance. German hosting at every tier, an ISO certification stack no whiteboard competitor matches, EVB-IT public sector eligibility, and on-premises deployment as an option for the strictest data classification requirements. For European regulated industries, Conceptboard is the direct answer to the procurement question Miro cannot resolve without a custom Enterprise contract.

Miro is the category standard for a reason. Its feature set, integration ecosystem, AI capabilities, and template community are the reference point others are measured against. The Amsterdam headquarters and GDPR compliance provide a legitimate EU foundation. EU data residency is available — but as an Enterprise add-on, not a default.

For teams where data sovereignty is a requirement: Conceptboard. For teams where feature depth and ecosystem connectivity are the priority, and data residency is negotiable: Miro.

The two are not really competing for the same customer. Regulated enterprises in Europe often face a forced choice the moment procurement asks where the data lives. For everyone else, Miro's broader platform is the harder argument to decline.