Easygenerator

What Is Easygenerator?

Easygenerator is a Rotterdam-based browser-based course authoring and LMS platform that solves a problem most L&D teams recognise immediately: the people with the knowledge are not the people with the instructional design skills. Subject-matter experts — engineers who know the product, salespeople who know the pitch, compliance officers who know the rules — sit on exactly the content organisations need to train their workforces. But traditional authoring tools like Articulate Storyline require months of training to use effectively, creating a permanent bottleneck between expertise and e-learning delivery.

Easygenerator, founded in 2013 and headquartered in Rotterdam, Netherlands, is built around a different model. The platform assumes authors are not professional instructional designers. The editor strips away the complexity of timeline-based authoring and replaces it with a structured, guided course-building flow. Add a title, add sections, add questions — the platform guides every step. AI tools fill gaps, generate questions, and suggest improvements. The result is a published e-learning module exportable as SCORM, xAPI, or hosted directly in Easygenerator's built-in LMS, often within a single working session.

With roughly 220 employees and $75M ARR as of mid-2025, Easygenerator operates as one of the most commercially successful independent e-learning companies in the Netherlands. The company is bootstrapped, founder-led, and registered as Easygenerator B.V. (KvK NL04416738) at Westblaak 180, Rotterdam.

Key Features

Does Easygenerator Have a Good Authoring Editor?

Yes — the authoring editor is purpose-built for non-designers, and it shows in how quickly new users produce working courses. The editor uses a section-and-question structure rather than a blank canvas. Authors move through: define learning objectives, add content sections, insert questions, configure settings, publish. There are no timelines, no asset libraries to manage, and no need to understand SCORM compliance settings — the platform handles them.

Question types include multiple choice, multiple response, fill-in-the-blank, drag-and-drop matching, and hotspot. Each question links explicitly to a learning objective, so Easygenerator can generate a learning objective report showing which objectives each learner has met — a feature compliance-heavy industries find valuable.

The drag-and-drop editor supports text, images, video embeds (YouTube, Vimeo, Wistia), and downloadable files. It does not support advanced branching scenarios or simulated software walkthroughs — that is where tools like Articulate Storyline retain their advantage for complex interactive content.

How Does AI Course Generation Work in Easygenerator?

Easygenerator's AI assistant, EasyAI, transforms the course creation process for authors starting from existing materials. Upload a PDF, Word document, or PowerPoint slide deck, and EasyAI generates a structured course outline with section headings, body text summaries, and draft quiz questions drawn from the source material. Authors review, edit, and approve the AI output before publishing.

The AI also works at the question level: paste a block of text and ask EasyAI to generate five multiple-choice questions from it. For compliance training teams managing large regulatory document libraries, this cuts the time between a regulatory update and a published training module from weeks to hours.

EasyAI operates on content already inside the platform. It does not generate content from internet searches, which limits hallucination risk but also means authors must supply the source material. The output quality is proportional to the quality of the uploaded documents.

What Is Dynamic SCORM and Why Does It Matter?

Dynamic SCORM is Easygenerator's most technically distinctive feature. Standard SCORM is a static export: you publish a course, upload the package to your LMS, and the LMS serves that version to learners. When you update the course in your authoring tool, you must export a new package and re-upload it to every LMS deployment — a time-consuming workflow for frequently revised content.

Dynamic SCORM removes this re-upload step. When you update a course in Easygenerator, the change propagates automatically to every LMS instance hosting that SCORM package. Learner progress data continues tracking correctly. The course stays live with zero re-upload friction.

For compliance teams updating annual policy acknowledgements, onboarding teams revising product feature training, or L&D teams iterating on new-hire content, dynamic SCORM represents a meaningful operational improvement. Most authoring tools do not offer this capability.

How Does SCORM and xAPI Export Work?

Every Easygenerator course exports as SCORM 1.2, SCORM 2004, or xAPI with a few clicks. The platform handles all technical SCORM settings automatically — tracking method, completion criteria, pass/fail thresholds are configurable in a plain-English settings panel, not in raw SCORM manifest XML.

The 75-language translation feature bundles all translated versions of a course into a single SCORM package. Language selection happens at the learner level inside the LMS, with no separate package management required. Combined with dynamic SCORM, multi-language compliance programmes become significantly easier to maintain.

The built-in LMS allows organisations to host and track courses directly inside Easygenerator without an external LMS, using shareable links, embedded iframes, or private learner accounts. This is useful for organisations that have not yet standardised on an LMS or are running targeted training programmes outside their main HR system.

Pricing

Easygenerator's pricing model is unusual and worth understanding clearly: the cost is per author (course creator), not per learner. Every plan includes unlimited learners. This means a team of three L&D professionals creating content for 5,000 employees pays the same as a team of three creating content for 50 employees.

The Pro plan costs $1,399 per year for one author (approximately $116 per month). This covers the full authoring suite, AI tools, SCORM and xAPI export, and built-in LMS hosting. There is no monthly billing — all plans are annual commitments.

The Team plan costs $6,995 per year for five authors (approximately $1,399 per author). It adds collaborative editing, review workflows where SMEs submit drafts and L&D managers approve, and a team admin dashboard.

Enterprise pricing is negotiated directly and covers custom author counts, SSO integration, dedicated customer success management, and SLA-backed support. It is the appropriate tier for organisations requiring procurement-level security review.

A 14-day free trial is available on all plans with no credit card required, giving a full authoring experience before committing.

For a 3-person L&D team creating content for 1,000 learners, the annual cost on the Team plan (padded to cover at least 3 authors) is materially lower than a per-learner LMS fee at typical market rates — particularly when those learners consume course updates frequently.

EU Compliance and Privacy

Easygenerator B.V. is incorporated in Rotterdam, Netherlands (KvK NL04416738) and processes all customer data on servers within Europe. The company is GDPR-compliant and offers a Data Processing Addendum for customers acting as data controllers under Article 28. A SOC 2 Type II certification is maintained for enterprise customers with formal security procurement requirements.

The Netherlands is an EU member state, so no data transfer mechanisms (such as Standard Contractual Clauses) are required for European customers transferring learner personal data to the platform. Dutch data protection is supervised by the Autoriteit Persoonsgegevens, a founding GDPR regulator.

For HR and L&D teams in EU-regulated industries — financial services, pharma, healthcare — Easygenerator's Dutch registration and EU hosting typically satisfy data residency requirements without additional legal review.

Who It's Best For

If your organisation has subject-matter experts who need to create training quickly without instructional design training, Easygenerator is the best EU-built option for putting authoring tools in their hands safely.

If you are building complex branching simulations, software walkthroughs, or heavily interactive e-learning experiences, Articulate Storyline or Adobe Captivate offer greater interactivity — at the cost of significantly steeper learning curves.

If you manage compliance training that updates frequently, dynamic SCORM eliminates the manual re-upload workflow that frustrates most L&D teams using static authoring tools.

If you need per-learner pricing to stay below a fixed cost per head, Easygenerator's per-author model works out cheaper at scale — but requires discipline to keep the author count small.

If GDPR and EU data residency are non-negotiable, Easygenerator's Dutch incorporation and European server infrastructure satisfy most enterprise privacy requirements without additional legal engineering.

The Verdict

Easygenerator occupies a clearly defined position in the e-learning market: the best browser-based authoring tool for non-designers who need to publish at speed. The dynamic SCORM capability and per-author pricing model address two genuine operational problems that most authoring tools ignore. The trade-offs are real — advanced interactivity is limited, and annual billing removes pricing flexibility — but for L&D teams building an SME-led content programme in the EU, Easygenerator is the strongest option built in Europe.

Frequently Asked Questions

Is Easygenerator GDPR compliant?

Yes. Easygenerator B.V. is a Dutch company with all data hosted on European servers. The platform is GDPR-compliant, offers a Data Processing Addendum under GDPR Article 28, and holds SOC 2 Type II certification. No personal data is transferred outside the EU.

What is dynamic SCORM and which authoring tools support it?

Dynamic SCORM syncs course updates from Easygenerator to every connected LMS automatically — no re-export or re-upload required after edits. This feature is Easygenerator's proprietary implementation; most other authoring tools (Articulate, Captivate, Lectora) use static SCORM that requires manual re-upload after any change.

How does Easygenerator compare to Articulate 360?

Articulate 360 (Storyline + Rise) supports complex branching, software simulations, and advanced interactions. Easygenerator is simpler, faster for non-designers, and cheaper at scale due to per-author pricing. The best choice depends on content complexity: Articulate for bespoke interactive courses, Easygenerator for rapid SME-led content at volume.

Can Easygenerator publish to any LMS?

Yes. Easygenerator exports SCORM 1.2, SCORM 2004, and xAPI packages compatible with any standards-compliant LMS including Moodle, TalentLMS, LearnUpon, Docebo, Cornerstone, and SAP SuccessFactors. The dynamic SCORM feature extends this with live update propagation without re-uploading.

Is there a free trial?

Yes. A 14-day free trial is available on all plans with no credit card required. The trial gives full access to the authoring editor, AI tools, SCORM export, and built-in LMS hosting.