iubenda

What Is iubenda?

You have just launched your SaaS product. You use Google Analytics, Stripe for payments, Mailchimp for newsletters, and Intercom for customer support. Your website needs a privacy policy that accurately describes all of these data flows, a cookie consent banner that actually blocks trackers before consent, terms and conditions that hold up legally, and a consent database that proves when each user opted in. You could hire a privacy lawyer for several thousand euros -- or you could set up iubenda in an afternoon.

Founded in Bologna, Italy in 2011 -- years before GDPR made privacy compliance a universal concern -- iubenda has built itself into one of Europe's most widely used legal compliance platforms. The core idea is practical: rather than writing legal documents from scratch, you assemble them from a curated library of pre-drafted clauses maintained by a legal team. Tell iubenda which third-party services you use, and it generates a privacy policy covering exactly those data processing activities. Add the cookie consent module, and your site scans for and blocks trackers automatically. Layer on terms and conditions, a consent database, and internal privacy management tools, and you have a complete compliance stack from a single EU-based provider.

Over 100,000 customers across 100+ countries now use iubenda. It is not the cheapest option -- the useful features require paid plans -- and it is not designed for Fortune 500 compliance teams. But for startups, small businesses, agencies managing multiple client sites, and independent developers who need to get compliance right without retaining a law firm, it occupies a practical sweet spot.

Key Features

Privacy Policy Generator

iubenda's flagship feature is its privacy policy generator, and it remains the most comprehensive automated policy builder in the European market. The clause library covers over 1,800 third-party services -- from Google Analytics and Facebook Pixel to niche tools like Hotjar, Amplitude, and Segment. You search for the services you use, toggle them on, and iubenda assembles a policy that describes each service's data collection practices, legal basis, data retention, and user rights.

The policies are maintained by iubenda's in-house legal team. When a regulation changes or a service updates its data practices, the relevant clauses update automatically. This "self-updating" model is genuinely valuable -- a manually drafted privacy policy becomes outdated the moment you add a new tool or a regulation is amended. iubenda's approach keeps policies current without requiring ongoing legal fees. That said, the auto-generated output is necessarily generic. Businesses with complex data processing activities -- custom internal systems, unusual data flows, or sector-specific requirements -- will still need legal review.

Cookie Solution

iubenda's Cookie Solution handles the consent banner side of compliance. It supports prior blocking of scripts and cookies until consent is given, which is the legally required approach under GDPR and the ePrivacy Directive (many consent tools display banners but do not actually block tracking until consent is collected). On paid plans, the Cookie Solution includes automatic site scanning that detects cookies and categorizes them. It integrates with Google Consent Mode, allowing consent signals to flow to Google's advertising and analytics services.

The banner itself is customizable in terms of colours, text, and layout, though it does not match the visual flexibility of some newer competitors. Multi-language support covers the major European languages, and geolocation detection can apply different rules for different visitor jurisdictions.

Consent Database

GDPR Article 7 requires data controllers to be able to demonstrate that consent was obtained. iubenda's Consent Database provides this proof. Every time a user submits a form, makes a purchase, or opts into marketing, the consent event is logged with a timestamp, the version of the consent text displayed, the user's preferences, and a cryptographic hash ensuring tamper resistance. This is the feature that separates iubenda from simpler cookie banner tools -- it addresses the broader consent record-keeping requirement that applies to all data processing, not just cookies.

Terms and Conditions Generator

Available on the Ultra plan, iubenda's terms and conditions generator follows the same clause-assembly approach as the privacy policy tool. It covers common provisions like acceptable use, intellectual property, limitation of liability, and refund policies. Pre-drafted clauses cover e-commerce, SaaS, marketplaces, and mobile apps. As with the privacy policy, the output is a solid starting point that may need customization for specific business models.

Multi-Regulation Support

iubenda is not GDPR-only. The platform supports CCPA/CPRA (California), LGPD (Brazil), POPIA (South Africa), and other global privacy laws. From a single dashboard, you can configure your compliance posture for multiple jurisdictions, generating region-appropriate notices and consent flows. For European businesses with global customers, this eliminates the need to piece together multiple compliance tools.

Pricing

iubenda's pricing is annual-only, which is unusual in the SaaS market and can feel like a commitment barrier for businesses wanting to try the platform. The free tier provides a basic privacy policy and cookie banner for a single site, but with limited clause selection and iubenda branding -- functional enough to see how the platform works, but not sufficient for any business taking compliance seriously.

The Pro plan at EUR 29/year per site unlocks the full privacy policy generator, Cookie Solution with scanning, and removes iubenda branding. At under EUR 2.50/month, this is genuinely affordable for what you get. The Ultra plan at EUR 99/year adds terms and conditions, the consent database, and internal privacy management tools. For a complete compliance stack, this represents strong value compared to hiring a lawyer or subscribing to enterprise platforms.

The catch is per-site pricing. Agencies or businesses managing multiple websites pay per domain, which adds up. Multi-site bundles are available at discounted rates, and enterprise pricing is custom for organisations with complex multi-property needs.

EU Compliance & Data Privacy

iubenda is an Italian company (iubenda S.r.l.) headquartered in Bologna, operating under EU jurisdiction. Data processing occurs within the EU. The platform is IAB TCF 2.2 certified for advertising consent and supports Google Consent Mode v2.

The legal clauses are drafted and maintained by iubenda's legal team, providing a level of ongoing legal maintenance that most businesses cannot afford internally. The consent database provides the Article 7 proof-of-consent that regulators increasingly demand during audits.

It is worth noting that iubenda is a compliance tool, not a compliance guarantee. The platform automates the generation and management of legal documents, but the accuracy of your compliance depends on correctly selecting the services you use and accurately describing your data processing activities. iubenda provides the scaffolding -- you still need to build on it honestly.

Who It's Best For

Startups and small businesses launching their first website or app who need compliant legal documents without the cost of a privacy lawyer. The Pro plan at EUR 29/year is an order of magnitude cheaper than legal fees.

Agencies and freelancers managing multiple client websites who need a repeatable compliance workflow. The clause library and template approach scales efficiently across client projects.

E-commerce businesses using standard platforms (Shopify, WooCommerce, PrestaShop) with typical third-party integrations. iubenda's clause library covers the most common e-commerce data flows comprehensively.

SaaS products with global user bases needing multi-regulation compliance (GDPR + CCPA + LGPD) from a single platform rather than stitching together regional tools.

The Verdict

iubenda is the compliance platform for people who do not want compliance to be their full-time job. The privacy policy generator is genuinely useful, the clause library is impressively maintained, and the all-in-one approach -- policy, cookies, terms, consent records -- eliminates the need to coordinate multiple tools. It will not satisfy the needs of large enterprises with dedicated privacy teams, and the auto-generated documents will always carry the caveat that legal review is advisable for complex cases. But for the vast majority of European businesses that need to get compliance right without breaking the budget, iubenda delivers real value at a fair price.

Frequently Asked Questions

Is iubenda GDPR compliant?

Yes. iubenda is an Italian company (iubenda S.r.l., Bologna) that processes data in the EU and provides tools specifically designed for GDPR compliance, including privacy policies, cookie consent, and consent record-keeping.

Can iubenda generate a privacy policy for my website?

Yes. iubenda's privacy policy generator includes over 1,800 pre-drafted clauses covering popular third-party services. You select which services you use, and iubenda assembles a compliant policy that self-updates when regulations change.

How much does iubenda cost?

iubenda offers a free tier with basic features. The Pro plan costs EUR 29/year for full privacy policy and cookie consent. The Ultra plan at EUR 99/year adds terms and conditions, consent database, and internal privacy management.

Does iubenda support regulations beyond GDPR?

Yes. iubenda supports GDPR, CCPA/CPRA (California), LGPD (Brazil), POPIA (South Africa), and other global privacy regulations. You can configure compliance for multiple jurisdictions from a single dashboard.

Is iubenda's auto-generated privacy policy legally valid?

iubenda's clauses are drafted and maintained by a legal team and are designed to be legally compliant. However, for complex business models or highly regulated industries, supplementary legal review is recommended to ensure full coverage.