Loudly

What Is Loudly?

Every content creator who has locked a video edit knows the moment: the cut is tight, the colour is graded, and then comes the music problem. Stock library searches return hundreds of tracks that all sound interchangeable — Loudly, a Berlin AI music platform, was built to solve exactly that. Licensing anything with character costs more than the project budget. Recording original music is not an option. Anything generated by an algorithm two years ago sounds immediately recognisable as background filler.

Founded in 2011 as Music Maker JAM and rebuilt into an AI-first music generation tool, the company is headquartered at Quedlinburger Str. 1, Berlin, and majority-owned by Bellevue Investments GmbH & Co. KGaA — a German holding company — which keeps the full corporate chain within EU jurisdiction. Loudly targets content creators, brands, and developers who need original royalty-free music at volume, without composing tools, music theory knowledge, or licensing complexity.

The core offer is direct: generate a full-length original track from a text prompt in seconds, split or remix existing audio with AI, and distribute finished tracks to Spotify, Apple Music, and 50+ other platforms without leaving the platform. For teams building products that need music, a developer API extends these capabilities programmatically.

Key Features

Text-to-Music Generation

Loudly converts natural language descriptions into full original tracks. Input "upbeat acoustic folk with a warm, handmade feel for a cooking channel intro" and the system generates a structured piece — not a loop, not a sample, but a complete arrangement with intro, verse, and outro sections. The system supports more than 50 genre templates alongside custom tempo, energy level, instrument palette, and song structure controls. Before downloading, users can edit the output structure in real time, adjusting which sections repeat or drop.

Unlike AIVA — which targets composers wanting MIDI output for DAW editing — Loudly targets creators who want a finished, downloadable track in under a minute. The trade-off is less compositional control. The strength is speed and accessibility.

AI Stem Splitter

Any uploaded audio can be separated into its component stems: vocals, melody instruments, bass, and drums. This applies to any track, including the creator's own recordings, not just Loudly-generated music. For producers who want to isolate a baseline from an existing track, or for creators who want to strip vocals from a reference piece for personal use, the stem splitter is a standalone utility with broad practical application.

AI Song Remixer

Upload an existing track and instruct Loudly to restyle it across 50+ genre templates. A piano ballad becomes an electronic production. A corporate jingle becomes an acoustic folk piece. For brand teams who have an existing audio identity but need genre or mood variations across different markets, campaigns, or seasonal contexts, the remixer provides rapid adaptation without recomposing from scratch.

Music API for Developers

Loudly's API gives developers programmatic access to text-to-music generation, parametric music controls (genre, energy, tempo, structure), stem extraction, and AI playlist creation. This is one of the only production-ready music generation APIs available from a company operating entirely under EU law. Pricing is available as pay-as-you-go for smaller integrations or via custom enterprise agreement for high-volume deployments. The existence of this API puts Loudly in a different competitive category than AIVA (no API at any tier) and Suno or Udio (no developer-facing generation API).

Distribution to 50+ Streaming Platforms

The built-in distribution pipeline sends Loudly-generated tracks directly to Spotify, Apple Music, Amazon Music, YouTube, TikTok, and 50+ additional platforms. This closes the loop for independent artists and creators who want to release AI-assisted tracks commercially — from text prompt to streaming release in a single workflow, without requiring a separate distribution service like DistroKid.

Pricing

Loudly runs a freemium model. The free plan provides 25 track generations per month capped at 30 seconds each, with 1 download — enough to test the quality of text-to-music output but not for production use. The 30-second limit in particular makes the free plan impractical for any real content creation workflow.

Paid personal plans start at approximately $8/month, with higher download limits, full-length track generation, stem splitter access, and distribution features. The platform's pricing for Pro tiers is not fully transparent on the public website — final costs require proceeding to the purchase flow or contacting sales, which is a minor friction point.

The Music API is separately priced. Pay-as-you-go access suits small developer integrations; enterprise volume pricing is available for platforms needing high-frequency programmatic generation. All Loudly-generated tracks carry a worldwide royalty-free commercial licence regardless of tier, which eliminates the licensing risk that makes some AI music platforms unusable in commercial production contexts.

EU Compliance & Privacy

Loudly GmbH operates from Quedlinburger Str. 1, 10589 Berlin, registered at the Amtsgericht Berlin Charlottenburg under HRB 135131 B. As a German GmbH, it is subject to GDPR and the Bundesdatenschutzgesetz, regulated by the Berliner Beauftragte für Datenschutz und Informationsfreiheit.

Majority ownership by Bellevue Investments GmbH & Co. KGaA — itself a Berlin-registered company — means the full corporate structure remains within German and EU law. There is no US parent company, no non-European controlling interest, and no cross-border data transfer arrangement to a third country required by the ownership structure. For EU procurement teams evaluating AI tools against GDPR data transfer risk, this is a materially cleaner story than US-based AI music platforms.

Loudly's privacy policy references compliance with EU GDPR. Specific confirmation of EU data centre hosting is not explicitly stated on the public website.

Who It's Best For

Social media creators and YouTubers who publish video content regularly and need a consistent supply of original background music without licensing risk. The royalty-free commercial licence and fast generation make Loudly practical for weekly publishing schedules where music is a production input rather than a creative centrepiece.

Brand and marketing teams who need music that feels custom without commissioning it. The remixer and 50+ genre variation templates make it straightforward to adapt a single audio identity across different markets, formats, or campaign moods — faster than briefing a composer and cheaper than licensing across territories.

App and game developers building products that require dynamic or generative music. Loudly's API is one of the few production-ready music generation APIs available from an EU-based company, which matters for products built under GDPR compliance requirements. Any developer building a GDPR-compliant product has a stronger position using a German API than a US one for this data category.

Independent artists who want to release AI-assisted tracks to streaming platforms. The integrated distribution to Spotify and Apple Music reduces the toolchain to a single platform from generation to release.

Loudly is not the right fit for professional film composers needing MIDI control and stems-level editing from the generation stage. AIVA is the better choice for that workflow. Loudly is also not ideal for experimental or avant-garde creative work — the generation quality skews toward polished commercial styles.

The Verdict

Loudly sits at the practical centre of AI music creation: text input, finished track, royalty-free licence, and a developer API that most EU-based competitors cannot match. The German ownership chain is unambiguous and eliminates the data governance complexity that follows US-based tools into EU procurement processes. The free tier is too limited to evaluate the platform properly, and Pro pricing could be more transparent. For volume-driven content production, developer integrations needing an EU-jurisdiction API, and independent artists who want a full release pipeline, Loudly is one of the most complete EU-built AI music tools available.

Frequently Asked Questions

Is Loudly GDPR compliant?

Loudly GmbH is registered in Berlin, Germany (Amtsgericht Charlottenburg, HRB 135131 B) and majority-owned by Bellevue Investments GmbH & Co. KGaA, also German-registered. Both entities operate under GDPR and German data protection law. The Berliner Beauftragte für Datenschutz und Informationsfreiheit is the supervisory authority. The full corporate ownership chain remains within EU jurisdiction with no US or non-European controlling interest.

Who owns the copyright to music created with Loudly?

Loudly grants users a worldwide royalty-free commercial licence on generated tracks. The licence covers use in commercial projects, videos, apps, branded content, and distribution to streaming platforms. Tracks cannot be resold as raw audio to third parties or submitted to royalty collection societies under the user's own name, but commercial exploitation in productions is fully and permanently covered regardless of subscription tier.

How does Loudly compare to Suno?

Both generate tracks from text prompts. Loudly adds stem splitting, a song remixer, an AI sample generator, a developer API, and built-in streaming distribution. It operates entirely under German and EU law with a clear corporate ownership chain. Suno generates at high audio quality for pure listening output but provides no developer API, no distribution, no EU jurisdiction, and has faced ongoing US copyright questions about its training data.

Does Loudly have a free tier?

Yes. The free plan provides 25 track generations per month capped at 30 seconds each, with 1 download per month. The limits are enough to assess generation quality but not for production use. Paid plans start at approximately $8/month and unlock full-length generation, higher download volumes, stem splitter access, and music distribution.

Can developers integrate Loudly's music generation into their apps?

Yes. Loudly offers a Music API with programmatic access to text-to-music generation, parametric music controls, stem extraction, and AI playlist generation. Pricing is available as pay-as-you-go for smaller projects or via custom enterprise agreement for high-volume integrations. Documentation is at loudly.com/music-api.