Moqups

What Is Moqups?

Most product teams reach for Figma or Sketch the moment a new feature needs visualising. But for the first 80% of the design process — rough wireframes, user flows, sitemaps, quick stakeholder sketches — those tools are overkill. Loading a full design suite to draw boxes and arrows is like driving a lorry to the corner shop.

Moqups exists to fill that gap. Built by S.C. Evercoder Software S.R.L. in Cluj-Napoca, Romania, the platform launched in 2012 as a browser-based wireframing tool and has since grown into an all-in-one visual collaboration platform covering wireframes, mockups, diagrams, flowcharts, and interactive prototypes. Over two million users rely on it, spanning product managers, UX designers, business analysts, and development teams.

The EU angle matters here. Moqups is GDPR compliant, ISO 27001 certified, and operates under Romanian (EU member state) jurisdiction. For organisations in regulated industries like healthcare, finance, or government that need to keep design artifacts within EU data boundaries, Moqups offers something Figma (headquartered in San Francisco) cannot: European data residency by default.

Key Features

All-in-One Visual Workspace

Where Figma focuses on high-fidelity interface design and Lucidchart on diagramming, Moqups combines wireframing, flowcharts, sitemaps, mind maps, and interactive prototypes in a single subscription. A product manager can sketch a user flow, link it to wireframe screens, and present both to stakeholders — all without switching tools or managing separate licenses. The drag-and-drop editor includes a library of pre-built UI stencils, icons, and shapes that accelerate early-stage design work.

Real-Time Collaboration

Team plan users get multiplayer editing comparable to Google Docs: multiple cursors, live changes, and inline comments. The Solo plan takes a different approach — one editor seat, but unlimited view-only guests. This is a smart model for freelancers and solo designers who need client feedback without paying per-reviewer fees. Reviewers can comment and annotate directly on designs without creating an account.

Prototyping and Presentation

Moqups supports click-through interactive prototypes that link wireframe pages together. Presentation mode allows designers to walk stakeholders through flows full-screen, simulating the intended user experience. These prototypes lack the micro-interaction fidelity of Figma or Framer, but for validating navigation, layout, and content hierarchy at the wireframe stage, they serve the purpose effectively.

Atlassian Integration

For teams already embedded in the Atlassian ecosystem, Moqups offers add-ons for Jira and Confluence. Wireframes and diagrams can be embedded directly into Jira tickets or Confluence pages, keeping design context alongside development work. Additional integrations with Slack, Google Drive, Dropbox, and Trello round out the connectivity options — though the integration catalogue is modest compared to Figma's 400+ plugins.

Export Flexibility

Designs export to PNG, PDF, SVG, and HTML. The SVG export is particularly useful for developers who need scalable assets, while PDF export suits stakeholder presentations and documentation. HTML export creates a basic interactive version that can be shared via URL without requiring Moqups access.

Pricing

Moqups runs on a straightforward three-tier model. The free plan includes one project with up to 200 objects — enough to test the platform but too constrained for real work. The Solo plan costs $13/month (or $8/month billed annually) and unlocks unlimited projects, full exports, and unlimited view-only guests for a single editor. The Team plan runs $19/month per user with real-time collaboration, shared assets, and priority support.

Compared to Figma's $15/month per editor (Professional plan), Moqups' Solo tier at $8/month annual is a meaningful saving for individual designers and freelancers. The value proposition sharpens further when considering that Moqups bundles diagramming and flowcharting that would otherwise require a separate Lucidchart subscription ($10+/month). Teams needing both wireframing and diagramming tools can consolidate spend.

The pricing becomes less compelling at scale. A 10-person team on Moqups costs $190/month versus $150/month on Figma — and Figma delivers far more design capability at that price point. Moqups makes economic sense for small teams and solo practitioners focused on early-stage design, not for large design organisations needing production-grade tools.

EU Compliance & Privacy

Moqups operates under Romanian law as an EU member state company. The platform holds ISO 27001 certification and complies with GDPR requirements. Infrastructure and payment processing partners are ISO-certified and PCI-compliant. Regular security audits, including third-party penetration tests, are conducted with findings translated into engineering improvements.

User data is stored in anonymised form where possible. Moqups commits to never selling user information, profiles, or project data to advertising companies or third parties. For organisations subject to GDPR, NIS2, or sector-specific EU regulations, this setup eliminates the data transfer concerns that arise with US-headquartered design tools.

One limitation: Moqups does not publicly specify which cloud provider or data centre region hosts its infrastructure. Organisations with strict data localisation requirements may need to confirm hosting details directly with Moqups before committing.

Who It's Best For

Product managers and business analysts who need to visualise user flows, sitemaps, and wireframes without learning a complex design tool. The drag-and-drop interface and built-in stencil library make Moqups accessible to non-designers.

Solo designers and freelancers who want an affordable wireframing tool with client review capabilities. The Solo plan's unlimited view-only guest model is ideal for freelance workflows.

EU-regulated organisations that need design collaboration tools with European data hosting and GDPR compliance. Healthcare, financial services, and public sector teams benefit from avoiding US data transfers.

Atlassian-centric teams who want wireframes and diagrams embedded directly in Jira and Confluence without maintaining a separate design tool subscription.

The Verdict

Moqups does one thing well: it makes early-stage design work fast, affordable, and accessible to non-designers. The combination of wireframing, diagramming, and prototyping in a single EU-hosted platform fills a genuine gap. It cannot compete with Figma for high-fidelity production design, developer handoff, or plugin ecosystem depth — and it does not try to. For teams that need quick wireframes and flowcharts rather than pixel-perfect mockups, Moqups delivers solid value at a lower price point, with European compliance as a genuine bonus rather than an afterthought.

Frequently Asked Questions

Is Moqups GDPR compliant?

Yes. Moqups is operated by S.C. Evercoder Software S.R.L. in Cluj-Napoca, Romania (EU member state). The platform is ISO 27001 certified, GDPR compliant, and undergoes regular third-party penetration testing. User data is stored in anonymised form where possible, and the company commits to never selling user data to third parties.

Can Moqups replace Figma?

For wireframing, diagramming, and early-stage prototyping, Moqups is a capable and more affordable alternative. However, it lacks Figma's high-fidelity design features including auto-layout, design variables, component variants, and developer handoff tools. Teams doing production UI design still need Figma or a comparable tool.

Does Moqups offer a free plan?

Yes. The free plan includes one project with up to 200 objects, core wireframing and diagramming tools, and view-only sharing. Paid plans start at $8/month (Solo, billed annually) or $13/month billed monthly.

Where is Moqups data hosted?

Moqups processes data within EU-compliant infrastructure. The company is headquartered in Romania and uses ISO-certified, PCI-compliant infrastructure providers. For specific data centre locations, contact Moqups directly as this is not publicly documented.

Does Moqups integrate with Jira?

Yes. Moqups offers official add-ons for both Jira and Confluence, allowing wireframes and diagrams to be embedded directly into tickets and documentation pages. Additional integrations include Slack, Google Drive, Dropbox, and Trello.