Pitch

What Is Pitch?

Canva dominates the design tool conversation, and Google Slides owns the default slot in most companies' Google Workspace setups. Pitch, built by the ex-Wunderlist team in Berlin, makes a specific argument for why neither is the right choice when presentations are the primary deliverable.

Founded in 2018 by Christian Reber — who previously sold Wunderlist to Microsoft — Pitch positions itself as the presentation tool designed for teams that care about brand consistency and know whose eyes have landed on their decks. The real-time multiplayer editing, brand template locking, and per-viewer analytics are the three capabilities that separate it from alternatives.

The company went through a significant restructuring in January 2024. After raising a $40 million Series B, Pitch returned unspent capital to investors, laid off approximately two-thirds of its workforce, and transitioned to roughly 80% employee ownership. Co-founder Adam Renklint stepped into the CEO role. The company now operates as a profitable-focused, independently owned business — a structurally unusual position in SaaS that reduces acquisition risk for teams building workflow dependencies on the platform.

All data is hosted in Amazon Web Services' Ireland region (eu-west-1), keeping Pitch's storage squarely within the EU. A formal GDPR programme with a dedicated Data Protection Officer and available DPA makes it suitable for European organisations with compliance requirements.

Key Features

How Does Real-Time Collaboration Work in Pitch?

Pitch was built for multiplayer editing from day one. Multiple team members can work in the same deck simultaneously, with live cursors and instant synchronisation — closer to Google Docs than to Canva's less fluid multi-user experience. Co-presenting mode lets two people drive a live presentation together, which is useful for client demos where one person presents and another manages Q&A.

Teamspaces organise decks by team or project, and workspace roles control who can view, comment, or edit. The Team plan supports up to 25 members; Business extends to 200.

What Are Advanced Links and Why Do They Matter?

Advanced links are Pitch's most distinctive feature. Rather than sharing a static URL, you generate a trackable link that records who opened the deck, how long they spent on each slide, and whether they revisited specific sections. For sales teams sharing pitch decks with prospects, this is immediately actionable: you know which slides generated interest and which were skipped.

The Team plan includes 25 advanced links; Business offers unlimited. The free tier only provides basic sharing links without analytics.

How Does Brand Template Locking Work?

Administrators define master templates with locked elements — logo position, colour palette, approved fonts — and team members build presentations on top of those templates without being able to alter the locked components. This solves the practical problem that plagues companies using Google Slides: one person resizes the logo, another uses an off-brand font, and brand consistency erodes slide by slide.

The asset library (Business plan) extends this with a curated collection of approved images, icons, and elements that team members can pull from directly.

What AI Capabilities Does Pitch Include?

Pitch includes an AI assistant for content generation and slide suggestions, with credits allocated per seat per year: 100 one-time credits on the free plan, 6,000 annually on Plus and Team, and 9,000 on Business. The AI can generate slide content from a brief, suggest layout improvements, and assist with copy editing. Credits do not roll over year to year, which can feel wasteful for teams with uneven AI usage across seats.

Batch presentation creation (Business plan) uses content variables — placeholders that auto-populate from a data source — to generate personalised decks at scale. Sales teams use this to create customised proposals without manually editing each deck.

Pricing

Pitch prices in USD, with five tiers covering individual to enterprise use.

The Free plan supports up to five members with unlimited presentations and 100 one-time AI credits. Pitch branding appears on exports. The Plus plan at $12/month ($10 annually) is a solo plan — one member, 6,000 annual AI credits, unbranded exports, and PowerPoint export.

Team at $18/seat/month ($15 annually) is where genuine collaboration becomes available: up to 25 members, advanced links with analytics, custom domain, co-presenting, and three teamspaces. Business at $24/seat/month ($20 annually) unlocks unlimited advanced links, batch deck creation, unlimited pitch rooms, and the asset library.

Enterprise is custom-priced with SAML SSO, a dedicated success manager, and invoiced billing.

For a five-person team on the annual Team plan, cost is $75/month ($900/year) — meaningfully less than equivalent Canva for Teams pricing, and with better presentation-specific analytics.

EU Compliance & Privacy

Pitch's data residency story is clear: all infrastructure runs on AWS, with the primary region being Ireland (eu-west-1). This keeps data within the EU without relying on Standard Contractual Clauses for third-country transfers — a cleaner compliance position than US-headquartered SaaS tools.

The company has a dedicated Data Protection Officer reachable at [email protected]. A pre-signed Data Processing Agreement is available at pitch.com/dpa for business customers. Pitch holds signed DPAs with all third-party sub-processors, and all employees undergo GDPR training.

One gap worth noting: Pitch does not publicly disclose SOC 2 or ISO 27001 certifications. For enterprise procurement teams that treat these as requirements rather than preferences, this is a genuine limitation. Data is encrypted at rest with AES-256 and in transit with TLS, but the absence of a third-party audit certification requires procurement teams to rely on self-reported controls.

Who It's Best For

If you run a sales team that shares decks with external prospects and needs to know exactly who viewed which slides, Pitch's advanced link analytics are the clearest use case in the market. No comparable tool offers this at Team plan pricing.

If brand consistency is a recurring problem — different team members using wrong colours, fonts, or logo variants — the template locking system solves this structurally rather than through process.

If you are a European team that needs EU data residency confirmed in writing, the AWS Ireland hosting and available DPA satisfy this requirement. The lack of SOC 2 certification means Pitch suits teams with GDPR requirements but may not pass enterprise IT security audits that require third-party attestation.

Canva users who primarily create presentations rather than broader marketing assets will find Pitch more purposeful. Google Slides users who want analytics on shared decks and real-time multiplayer without switching to the full Google Workspace model will find Pitch a focused upgrade.

The Verdict

Pitch does one thing better than any alternative at its price point: tell you what happens to your deck after you share it. The advanced link analytics, combined with real-time multiplayer editing and brand template locking, make a coherent case for teams that live in presentations. The EU hosting in AWS Ireland and the GDPR programme are solid, even if the absence of SOC 2 certification is a gap. The 2024 restructuring to employee ownership, while operationally turbulent, leaves the company in a more sustainable position than it was as a VC-growth-dependent startup. For European sales and marketing teams building decks as a core workflow, Pitch earns a clear recommendation.

Frequently Asked Questions

Is Pitch GDPR compliant?

Yes. Pitch hosts all data in AWS Ireland (eu-west-1), has a dedicated Data Protection Officer, and provides a pre-signed Data Processing Agreement at pitch.com/dpa. All employees undergo GDPR training and the company holds DPAs with all third-party sub-processors.

Where is my data stored when I use Pitch?

All Pitch infrastructure runs on Amazon Web Services, with servers in the Ireland eu-west-1 region. Data is encrypted at rest using AES-256 and in transit using TLS. No data is stored outside the EU for standard plan users.

How does Pitch compare to Google Slides?

Pitch offers deck analytics, brand template locking, and more polished design controls than Google Slides. Google Slides has deeper integration with the rest of Google Workspace and better offline support. Teams that need to track external deck engagement and enforce brand consistency will find Pitch more capable; teams embedded in Google Workspace will find Slides more convenient.

What happened to Pitch in 2024?

After raising a $40M Series B, Pitch chose to return unspent capital to investors and restructure as an employee-owned, sustainable business. About two-thirds of staff left, co-founder Adam Renklint became CEO, and the company now operates with employees and founders holding roughly 80% ownership. Pitch is focused on profitability rather than hypergrowth.

Does Pitch have a free plan?

Yes. The free plan supports up to five members with unlimited presentations and basic sharing. It includes 100 one-time AI credits and branded exports. Advanced link analytics, custom domains, and video uploads require a paid plan starting at $12/month for solo users.