Presti

What Is Presti?

A single furniture photo shoot can run into thousands of euros and weeks of scheduling, staging and retouching, and then the sofa comes in a new fabric and the whole thing repeats. Presti attacks that cost directly. It generates studio-quality product and lifestyle imagery from a photo you already have, turning a bare packshot into a staged room scene in under five minutes. For a furniture brand with hundreds of SKUs and constant variants, that maths is the entire sales pitch.

Presti is a Paris company operated by Teker AI SAS, with a registered office at 7 rue Ernest Renan in the 15th arrondissement. It was founded in 2022, launched publicly in early 2024, went through Y Combinator's Summer 2024 batch, and raised a $3.5 million seed round led by Partech. The team is small, around 20 people, and deliberately narrow in focus: this is a B2B tool for e-commerce and furniture brands, not a general creative playground.

That specialism is the point. Rather than a blank prompt box, Presti gives brands an agent tuned for commercial product imagery, retrained on the specific problems of e-commerce: accurate materials, believable staging, consistent lighting and catalogue-scale output. Where Midjourney or DALL-E invent whatever they like, Presti keeps your actual product recognisable and shoppable. It trades creative range for commercial reliability, which is exactly the trade a merchandising team wants.

Key Features

Product Photography Without a Studio

Presti's core function is generating commercial product shots from existing images. Upload a plain product photo and it produces packshots, styled scenes and lifestyle staging, handling backgrounds, shadows and context automatically. For furniture, it places a piece into a believable room; for smaller goods, it builds a studio-style set. The result is listing-ready imagery in minutes rather than the days a shoot demands, and it scales to whole catalogues in a way physical photography never can.

Brand Skills for Consistency

The feature that separates Presti from a generic generator is Brand Skills. A brand encodes its visual identity once, its colour palette, preferred camera angles, shadow treatment and lighting tone, and Presti applies that signature across every generation. This solves the consistency problem that sinks most AI imagery in commercial use: without it, each image looks subtly different and a product page turns incoherent. With it, a 300-item catalogue holds one visual voice. For merchandising teams, this is the difference between a toy and a tool.

Video and Batch Production

Presti extends beyond stills into product video, including 360-degree spins that let shoppers inspect an item from every angle. On the production side, it accepts batch input via CSV, URL or PDF, tags outputs with metadata, and uses programmatic templates with locked visual settings so repeat runs stay identical. A brand can plan a launch of dozens of products and generate the full visual set in one pass, which is where the platform earns its keep against per-image consumer tools.

A Multi-Model Backend

Under the hood, Presti does not rely on a single model. It automatically selects from a stack that includes Gemini, GPT Image, Veo, Flux, Kling and Grok, picking the best engine for a given shot rather than forcing every image through one pipeline. A Magic Eraser removes unwanted objects, material swatches swap fabrics and finishes, and export reaches up to 4K. The user never sees the model juggling; they see a product image that works.

Pricing

Presti recently overhauled its pricing from a steep per-download B2B model into an accessible credit-based subscription, and the current structure is far friendlier to smaller brands. The free plan gives 60 credits a month, about 20 images or 2 videos, with one Brand Skill and full access to the AI agent, no card required. Credits are the currency throughout: an image costs 3 credits, a video 30.

Pro is the working plan at $49 per month, providing 500 credits with one-month rollover, unlimited Brand Skills, user roles, shared storage and on-demand top-ups when a busy month runs dry. That is a dramatic drop from the older model, where entry tiers reportedly started in the hundreds of dollars per month, and it repositions Presti as reachable for a small independent brand rather than only large retailers. Enterprise is quote-based and adds the heavy machinery: a dedicated production team, PIM and DAM integration, SSO and SAML, an SLA, API access and an account manager.

The value case is clear when set against physical photography. A single professional furniture shoot can cost more than a year of Pro, and Presti produces variants on demand. The limit is that serious production infrastructure, API and system integrations, sits behind the Enterprise wall, so a mid-size brand wanting automation must negotiate a custom deal rather than self-serve.

EU Compliance & Privacy

Presti's corporate base is unambiguously European. Teker AI SAS is registered in Paris under RCS number 917 494 114, which places it under French law and GDPR, and it is an independent company rather than a subsidiary of a non-EU parent. The ownership and jurisdiction are exactly what an EU buyer wants to see.

Data residency, however, is unproven. Presti makes no public statement about EU data hosting or where generated assets are processed. Its privacy policy page returned an error at the time of review, so GDPR-grade data-residency claims cannot be verified from public sources. Its multi-model backend also routes work through third-party models from US providers, which further muddies where image data actually travels. A brand uploading proprietary product designs should treat Presti as an EU-headquartered company with unconfirmed hosting, and ask directly about data handling before committing sensitive assets. That uncertainty is why the compliance score sits in the middle rather than higher.

Who It's Best For

Furniture and homeware brands. If you sell physical products with many variants and need endless staged imagery, Presti is close to purpose-built for you. If you want abstract or artistic images, a general generator fits better.

E-commerce and marketing teams. If catalogue-scale, on-brand product photos are the goal, Brand Skills and batch production deliver real leverage. If you need deep system integration on a budget, the Enterprise-only API and PIM hooks will frustrate.

Small brands escaping shoot costs. If a professional photo shoot is out of reach, the $49 Pro plan is a genuine alternative. If you require certified EU data residency, wait until Presti publishes clear hosting details.

The Verdict

Presti is a sharp, focused tool that does one commercially valuable thing well: it turns product photos into catalogue-ready imagery without a studio, and keeps it on-brand across an entire range. The new credit-based pricing makes it reachable for small brands, the furniture specialism gives it a real edge over general generators, and its independent Paris ownership is a genuine plus for European buyers. Those gaps are worth naming: no confirmed EU data hosting, a narrow B2B scope, integrations locked behind Enterprise, and a small team still building depth. For a furniture or e-commerce brand that can live with those limits, it is one of the most practical European alternatives to expensive product photography.

Frequently Asked Questions

Where is Presti based and who owns it?

Presti is operated by Teker AI SAS, an independent French company with its registered office at 7 rue Ernest Renan, 75015 Paris, France (RCS Paris 917 494 114). It was founded in 2022, went through Y Combinator's S24 batch, and raised a Partech-led seed round.

Is Presti GDPR compliant and where is data hosted?

Presti is a French company subject to GDPR and EU law. However, it makes no public statement about EU data hosting or data residency, and its privacy policy page was unreachable at review time, so EU-only hosting cannot be confirmed. Brands with strict data-residency rules should ask Presti directly.

How does Presti compare to Midjourney?

Presti is a specialist product-photography tool that generates commercial e-commerce visuals, staged room scenes and product videos from your actual product photos. Midjourney is a general text-to-image generator that creates original art from prompts. Presti is built for catalogues and conversion, not open-ended creative imagery.

Does Presti have a free plan?

Yes. Presti's free plan gives 60 credits per month, roughly 20 images or 2 videos, plus one Brand Skill and full access to its AI agent, with no credit card required. The Pro plan costs $49 per month for 500 credits and unlimited Brand Skills.

What are Brand Skills in Presti?

Brand Skills let a brand encode its visual identity, such as colours, preferred camera angles, shadows and lighting, once and then reuse it across every generation. This keeps a whole product catalogue visually consistent, which is difficult to achieve with a general-purpose image generator.