Sendible

What Is Sendible?

Sendible is a London-built social media management platform designed specifically for agencies managing social media on behalf of multiple clients. Founded in 2008 by Gavin Hammar from his spare bedroom in London, the company grew to 20,000+ users across 125 countries and close to eight figures in annual recurring revenue. Hammar then decided to sell in 2021.

In 2021, Sendible joined ASG, a software group backed by US private equity firm Alpine Investors. Companies House records show the Hammars ceasing to be persons with significant control on 10 February 2021, the day US-based directors joined the board. The London operating entity Sendible Limited (Companies House 06815657) remains in place, and Hammar left the board that day.

Sendible's product identity has always been agency workflow: structured client approval flows, white-label branded dashboards, multi-brand inbox management, and reporting that can be delivered directly to clients. The acquisition has not materially changed the product positioning, but it introduces US private equity ownership into the data processing chain — relevant context for European agencies and their clients.

Key Features

Client Approval Workflows

Client approval is the feature most commonly cited by Sendible's agency customers as the deciding factor in choosing the platform. Rather than publishing content directly on behalf of clients, agencies can route drafted posts through a structured approval workflow. Content is created, submitted for internal review, then sent to the client for sign-off before it reaches the scheduling queue.

Client approval happens via email — the client receives a notification, reviews the post content and images, and approves or requests changes without needing to log into Sendible. This is important for agencies working with clients who are not comfortable using social media management software directly. The approval audit trail records who approved each post and when, providing accountability documentation if a dispute arises about published content.

This workflow prevents the category of incident that costs agencies client relationships: a junior team member publishing content without sign-off, or the wrong post going live to the wrong account.

White-Label Client Dashboards

Sendible's white-label option lets agencies brand the dashboard, domain, reports, and emails entirely as their own. Clients access their reporting through a branded portal that presents as the agency's own product rather than a resold third-party tool. Under the current plans, though, full white labelling is a paid add-on available only on Elite and Enterprise. Premium includes custom-branded reports with the agency's logo and colours, which covers many agencies' needs.

Agency-branded deliverables are standard practice — clients paying a management retainer expect them — and Sendible's implementation covers both PDF export and live dashboard URLs. Dashboards update automatically with new data as posts are published and engagement accumulates, removing the need for agencies to regenerate static reports each reporting cycle.

Unified Social Inbox

The unified inbox aggregates comments, mentions, direct messages, and other interactions from all connected social profiles across all clients into a single view, filterable by account, network, or assignee. Conversations can be assigned to specific team members, marked with priority levels, and resolved with internal notes.

For agencies managing community management across multiple client accounts simultaneously, this inbox prevents the context-switching between individual platform native inboxes. The filtering capabilities make it practical to handle high-volume engagement across many accounts without losing track of which interactions have been addressed.

Content Scheduling and Calendar

Sendible's content calendar supports scheduled and queued posts across Facebook Pages, Instagram, X, LinkedIn profiles and pages, TikTok, YouTube, Google Business Profile, Pinterest, Threads, Bluesky, and WordPress. The calendar view displays upcoming content across all connected profiles in a colour-coded month or week layout.

Canva is integrated directly into the post composer — designers can open a Canva template, create or edit an image, and return the finished asset to the Sendible composer without downloading and re-uploading. Google Drive, OneDrive, and Dropbox integrations similarly allow teams to access their existing asset libraries without switching applications.

RSS feed auto-publishing is available for agencies managing content curation workflows: a brand's RSS feed can be connected to automatically queue new articles to selected social profiles, with a preview and editing step before publication.

Reporting and Analytics

Sendible generates automated performance reports covering reach, impressions, engagement rates, follower growth, and link click data from connected social profiles. Reports can be white-labeled and scheduled for automatic delivery to client email addresses on a set cadence — weekly or monthly.

Google Analytics integration allows Sendible to include website traffic data driven by social posts in the reporting, giving agencies a fuller view of campaign impact beyond social metrics. Bitly link shortening is built into the composer, enabling click tracking on shortened links with performance data visible in the reporting dashboard.

Ownership and Data Governance

Sendible Limited (Companies House 06815657) is registered in England and Wales, and its privacy policy names it as the company behind the service. That policy covers rights under both UK GDPR and EU GDPR and publishes a list of subprocessors.

The material ownership context is that Sendible joined ASG in 2021, a software group backed by Alpine Investors, a private equity firm headquartered in San Francisco. Since 10 February 2021, Companies House has carried a statement that no registrable person controls the UK company. Procurement teams evaluating Sendible on GDPR grounds should treat it as a UK subsidiary within a US-backed group.

Hosting is the second point to check. The privacy policy names Amazon Web Services for cloud infrastructure and data hosting, and Anthropic for AI-assisted internal workflows, both with customer data transfer. It also warns that personal data may be transferred to and stored outside the European Economic Area. We could not find a SOC 2 report or a downloadable data processing agreement on Sendible's public site, so request both before committing.

Pricing

Sendible rebuilt its pricing around workspaces, and every plan now includes unlimited users. A workspace is a self-contained area with its own social profiles, messages, reports, and queues, and each one carries 6 social profiles.

Core costs $35 per month, or $29.75 per month billed yearly, for 1 workspace. It covers unlimited scheduling, unlimited AI credits, bulk scheduling, the shared inbox, and standard reports. Plus, at $99 per month, gives 3 workspaces and adds assignment and approval workflows — the point where Sendible becomes useful for agency work.

Premium is the most popular tier at $199 per month for 7 workspaces, adding content libraries, custom-branded reports, campaigns, and dedicated onboarding. Elite costs $299 per month for 15 workspaces, with dynamic fields for bulk posting and advanced user permissions.

Enterprise lists at $750 per month for 50 workspaces, with SSO and a dedicated account manager. Full white labelling is a paid add-on on Elite and Enterprise only. Yearly billing saves 15% on every plan, and every plan includes a 14-day free trial with no credit card required.

Who It's Best For

If you run a social media agency managing content approval and reporting for multiple clients, Sendible's approval workflows and branded reporting are built for exactly this workflow. They are more agency-specific than Buffer or Later, which prioritise individual creator use cases.

Freelance social media managers handling one or two small brands can start on the $35 Core plan. Expect to move up quickly as the client base expands, since approvals only arrive on Plus.

If deep analytics and competitor benchmarking are high priorities for your reporting, Iconosquare's analytics depth or Sprout Social's listening tools are stronger choices at comparable or higher price points.

Some clients or agency legal teams require data processing to be fully within EU-controlled entities. For them, Sendible's US private equity ownership creates a complication, and Agorapulse (French, independent) or Iconosquare (French, Positive group) are cleaner alternatives.

If you already use Canva, Google Drive, or OneDrive for content production, Sendible's direct integrations make it one of the more practical choices. It suits teams that want content creation and scheduling in one connected workflow.

The Verdict

Sendible has maintained a clear agency-first identity through its acquisition and subsequent ownership change. The client approval workflows, white-label reporting, and multi-account inbox management remain among the most complete implementations of agency workflow tooling in the social media management market at this price range. Its $35 to $750 range, with unlimited users throughout, also gives it unusually broad applicability across team sizes. The primary trade-offs are the US private equity ownership (relevant for EU compliance-sensitive agencies) and the analytics depth, which lags behind Iconosquare and Sprout Social for brands that prioritise granular performance reporting. For agencies where the workflow — approval, scheduling, white-label reporting — is the primary requirement, Sendible delivers it reliably.

Frequently Asked Questions

Is Sendible GDPR compliant?

Sendible Limited, registered in England and Wales (06815657), runs the service, and its privacy policy covers rights under both UK GDPR and EU GDPR. The same policy lists AWS for cloud hosting and warns that data may be stored outside the European Economic Area. Since 2021 Sendible has belonged to ASG, a software group backed by US private equity firm Alpine Investors. Agencies with strict residency requirements should request the data processing terms and security documentation before signing.

Who owns Sendible?

Gavin Hammar founded Sendible in London in 2008. Companies House records show the Hammars ceasing to be persons with significant control on 10 February 2021, when US-based directors joined the board. Sendible says it joined ASG, a software group backed by San Francisco private equity firm Alpine Investors, in 2021. The London operating entity Sendible Limited (Companies House 06815657) remains in place.

What makes Sendible suitable for agencies?

Sendible is built for agencies and multi-location businesses managing social media for many brands. Approval workflows start on the Plus plan, letting teammates or clients sign off posts before publication. Premium adds custom-branded reports and campaign tracking, while full white-label branding is a paid add-on on Elite and Enterprise. Every plan includes unlimited users, so clients and freelancers can be added without seat fees.

How does Sendible compare to Agorapulse?

Both Sendible and Agorapulse target agencies with approval workflows and branded reporting. Agorapulse is an independent French company — a significant advantage for EU compliance-focused agencies. Its social listening and inbox features are generally rated higher. Sendible's Core plan starts at $35 per month with unlimited users, and its workspace-based plans scale to 50 workspaces on Enterprise.

Does Sendible offer a free plan?

No. Sendible does not offer a permanent free plan. A 14-day free trial is available on all plans with no credit card required. The Core plan costs $35 per month, or $29.75 per month billed yearly, for one workspace with 6 social profiles and unlimited users.