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Free, unlimited form builder that works like a document
Tally is a Belgian form builder that reimagines form creation as a document editing experience. Instead of dragging and dropping fields into a canvas, you type your form like a Notion page — adding questions, logic, and content blocks inline. The free tier is remarkably generous, offering unlimited forms, unlimited submissions, and no Tally branding, making it one of the most accessible form tools available for startups and small teams.
Headquarters
Antwerp, Belgium
Founded
2020
Pricing
EU Data Hosting
Yes
Employees
1-10
Free
€29/mo
€99/mo
Billing: monthly, annual
Tally has the most generous free tier of any form builder on the market. That is not marketing hyperbole — it is a verifiable fact. Unlimited forms, unlimited submissions, no Tally branding, and conditional logic, all without paying a cent. Every other major form builder — Typeform, Jotform, Google Forms, SurveyMonkey — either restricts the number of responses, forces branding on free-tier forms, or limits the number of forms you can create. Tally does none of these things.
Founded in 2020 in Antwerp, Belgium, by a small bootstrapped team, Tally reimagines form creation as a document editing experience. Instead of dragging and dropping fields into a canvas, you type your form the way you would type a Notion page — adding questions, logic, content blocks, and media inline. The result is a form builder that feels less like filling out a configuration panel and more like writing a document.
The product is intentionally minimal. Tally does not try to be an analytics platform, a CRM, or a marketing automation tool. It builds forms. It does this exceptionally well, with a speed and simplicity that makes complex form builders feel overengineered. For startups, freelancers, and small teams that need functional forms without the budget for Typeform pricing, Tally is a revelation.
All data is hosted in the EU, and the company — Tally BV — is GDPR compliant by default. The Belgian headquarters and EU data hosting make it a natural choice for European organisations that treat data residency as a hard requirement rather than a preference.
Tally's editor is its most distinctive feature. You create forms by typing — just as you would in Notion or Google Docs. Press "/" to insert a question type, a content block, an image, or a logic rule. There is no separate preview mode; what you see in the editor is what respondents see. This document-style approach makes form creation remarkably fast. Forms that take 15 minutes to configure in a traditional drag-and-drop builder can be completed in Tally in under 5 minutes.
The trade-off is design flexibility. Tally forms look clean and professional, but you have fewer customisation options than Typeform or Jotform. If your primary requirement is a highly branded, visually distinctive form, Tally's minimalist aesthetic may feel constraining.
The free tier includes unlimited forms, unlimited submissions, conditional logic, calculator fields, hidden fields, and respondent notifications — all without Tally branding. This is not a stripped-down trial designed to upsell you. It is a fully functional form builder that most individuals and small teams will never outgrow.
Paid plans add features like custom domains, file upload fields, custom closed-form messages, team collaboration, priority support, and advanced integrations. These are genuine additions rather than features artificially withheld from the free tier.
Conditional logic is available on the free plan — a significant differentiator. You can show or hide questions based on previous answers, create branching paths through the form, and build dynamic experiences without touching code. The logic configuration is inline with the form editor, maintaining the document-style workflow rather than requiring a separate logic builder.
Tally integrates with Stripe to accept payments directly within forms. One-time payments, recurring subscriptions, and donation amounts are all supported. The Stripe integration is clean and works on the free tier, making Tally a viable option for simple checkout flows, event registration with payment, or donation collection without a dedicated e-commerce platform.
Tally forms can be embedded on any website as inline elements, popup modals, or full-page forms. The embed code is lightweight and cookie-free, which simplifies GDPR consent requirements. Forms load quickly and do not introduce significant page weight — important for performance-conscious teams.
The free tier is genuinely free with no artificial limitations on forms, submissions, or branding. It is one of the most compelling free products in the SaaS market, full stop.
The Pro plan at EUR 29 per month adds custom domains, file upload fields, custom closed-form messages, the ability to remove the small "Powered by Tally" badge (which is unbranded on the free tier — the badge is minimal), and extended customisation options. The Business plan at EUR 99 per month adds team collaboration, priority support, custom branding, and advanced integrations.
For most individual users and small teams, the free tier is sufficient indefinitely. The Pro plan makes sense when you need file uploads or custom domains. The Business plan is designed for organisations that need team workflows and priority support.
The bootstrapped nature of the company means the pricing is sustainable rather than venture-funded aggressive. Tally needs its paid tiers to generate revenue, and the features gated behind them are reasonable.
Tally BV is a Belgian company with data hosted in the EU. The platform is GDPR compliant and offers data export and deletion capabilities to support data subject rights. Form embeds are cookie-free, which eliminates the need for cookie consent banners specifically for Tally forms — a practical advantage that reduces friction for both form creators and respondents.
The small team size means Tally does not have the extensive compliance certifications (SOC 2, ISO 27001) that larger platforms offer. For organisations with strict compliance frameworks, this may be a consideration. For most small and mid-size teams, the EU hosting and GDPR compliance cover the essentials.
With an EU compliance rating of 8.5, Tally performs well for a bootstrapped product in the forms category.
Startups and freelancers that need professional forms without budget constraints. The unlimited free tier removes cost as a factor entirely.
Notion users who appreciate the document-style interface and want form creation to feel like writing rather than configuring a tool.
Small businesses collecting leads, feedback, registrations, or payments that want EU-hosted data without the pricing of Typeform or Jotform.
Developers and product teams embedding forms in websites or products, who value the lightweight, cookie-free embed code and Stripe payment integration.
Tally proves that a form builder does not need to cost EUR 50 per month to be genuinely useful. The document-style editor is fast and intuitive, the free tier is the most generous in the category, and the Belgian hosting provides EU data residency by default. The design customisation is limited compared to Typeform, the integration ecosystem is smaller than established players, and the small team means slower feature development. But for the vast majority of form-building use cases, Tally delivers everything you need — and does so without asking for your credit card. That is a rare thing in SaaS.
Yes. Tally's free tier includes unlimited forms, unlimited submissions, conditional logic, and no branding. There are no hidden limits on the free plan. Paid plans add features like file uploads, custom domains, and team collaboration.
Yes. Tally BV is a Belgian company with data hosted in the EU. The platform is GDPR compliant and supports data export and deletion for data subject rights. Form embeds are cookie-free, simplifying consent requirements.
Tally offers a simpler, document-style editor with an extremely generous free tier. Typeform provides more polished conversational forms, deeper design customisation, and a larger integration ecosystem — but at significantly higher prices with strict response limits on the free tier (10 responses per month).
Yes. Tally integrates with Stripe to accept one-time payments, recurring subscriptions, and donations directly within forms. The Stripe integration is available on the free tier.
Yes. Conditional logic is available on the free plan, allowing you to show or hide questions based on previous answers, create branching paths, and build dynamic forms without code.
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