Vipps MobilePay

What Is Vipps MobilePay?

Vipps MobilePay is the Nordic region's bank-owned mobile wallet, and it already has what the rest of Europe's wallet projects are still trying to build: a large installed base. At the end of 2025 the company reported 12.4 million users in its annual report, split across Norway (about 4.68 million), Denmark (4.74 million), Finland (2.86 million) and Sweden (roughly 160,000). Its homepage cites more than 400,000 merchants.

Two national wallets became one company. Vipps launched in Norway in 2015, and MobilePay grew out of Danske Bank in Denmark and later reached Finland. The merger completed on 1 November 2022 after European Commission clearance (case M.10935). The operating company, VIPPS MOBILEPAY AS, was registered on 1 March 2017, which is why we give 2017 as its founding year. Its office is at Dronning Eufemias gate 11 in Oslo, and the company lists the organisation number 918 713 867.

Ownership is Nordic and bank-led. Norwegian banks hold 72.2% and Danske Bank holds 27.8%, according to the company's board page. The European Commission named Danske Bank, DNB, SpareBank 1 Betaling, Eika, Balder Betaling and Vipps Holding as joint controllers in the merger case. We could not source individual stakes, so we do not state them. No single parent controls the company, so the directory lists its ownership as independent.

Zoom out and the wallet landscape in Europe splits roughly into national champions (Vipps MobilePay, Sweden's Swish, Spain's Bizum, Italy's Bancomat, Portugal's MB WAY) and the bank-consortium attempt at a pan-European wallet, Wero. Vipps MobilePay sits in the first group and has also joined the second conversation. It is not an EPI member, yet it is a co-founder of the European Network for Payments announced on 30 September 2026, which aims to link all five wallets.

This is a wallet and payment method rather than a Stripe-style PSP. It competes for the checkout button against Apple Pay, Google Pay and PayPal. For businesses, it sits in our payment processing category as a method that works alongside processors such as Mollie.

How We Rated a Wallet, Not a Processor

The six rating dimensions apply to every product, but we read them for what it is. Feature depth scores 7.0 because Vipps MobilePay covers payments, recurring billing, payment links, donations and login, yet lacks the acquiring, payouts and card-processing breadth of a full PSP. Integration scores 8.0 for the plugin and API coverage. Value scores 6.5 because Norwegian online rates are not low, and compliance scores 7.5 for EEA ownership balanced against open questions on data location.

Key Features

What Can Merchants Accept?

Merchants can take online payments, in-person payments, recurring payments, payment links and donations. The developer portal documents an ePayment API, a Recurring API, a Login API and webhooks, plus a merchant test environment. Plugins cover Shopify, WooCommerce, Magento, Shopware, Wix, Drupal, Optimizely and WordPress.

In practice, one agreement reaches customers in several countries. A Norwegian retailer that also sells to Denmark and Finland deals with one provider rather than three local wallets. That is the strongest part of the commercial case.

Is the Login Product Worth It?

Vipps MobilePay sells a Login product that lets a site sign in a user and receive verified details, such as name or phone number, with the user's consent. The pricing pages list it from 300 kroner per month in Norway and Denmark (NOK and DKK respectively) and EUR 30 in Finland, based on the number of active consents. According to the developer documentation, users can pay without sharing personal data with the merchant, and any sharing needs explicit consent.

For retailers building loyalty programmes, that is a way to avoid running a separate identity check. The cost scales with consent volume, so costs deserve a forecast before you commit.

How Does Recurring Billing Compare?

Recurring payments are where Denmark and Norway differ most. Norway's standard tier charges 2.99% + NOK 1 per recurring transaction. Denmark lists 0.59% + DKK 1, rising to 0.89% + DKK 1 from 1 January 2027. The same product costs a very different amount depending on the market, which matters for a subscription business selling across borders.

Where Does the European Network Fit?

On 30 September 2026, Vipps MobilePay joined Wero, Bizum, Bancomat and MB WAY to form the European Network for Payments, headquartered in Madrid. The group cites about 130 million users across 13 countries. Cross-border person-to-person payments come first, with e-commerce and in-store payments planned later. A February 2026 memorandum with EPI laid the groundwork. For now it is a roadmap, not a feature you can buy.

Pricing

Vipps MobilePay is free for consumers. Merchant pricing is public but depends on the market, and the company says its pages show the standard business tier, with other options available on request.

In Norway, the standard rates are 2.99% + NOK 1 for online payment integrations and for recurring payments, 2.49% + NOK 1 for payment links, and 1.75% for in-person mobile point of sale. Donations cost 1.99% + NOK 1.

Denmark is cheaper on the lines we could read. In-person payments cost 0.99%, payment links cost 1.49% + DKK 1, and recurring payments cost 0.59% + DKK 1 until the rise on 1 January 2027. Finland lists 1.75% in person, 2.49% + EUR 0.20 for recurring and 2.39% + EUR 0.20 for payment links. We could not find a working Swedish business pricing page.

Pricing in three currencies is the main complaint we can fairly make. A pan-Nordic merchant must read three price lists, and a rate change such as Denmark's January 2027 rise can change the economics of a subscription model. The fixed NOK 1 or DKK 1 component also weighs on small baskets, since on a NOK 20 online payment it alone equals 5% of the order. Ask for a quote if volume is meaningful, because the standard tier is explicitly not the only option.

EU Compliance & Privacy

Vipps MobilePay AS is a Norwegian company, so it sits in the EEA rather than the EU, and we classify it as eea. Norway applies the GDPR through the EEA Agreement, and the Norwegian Data Protection Authority supervises it. The developer documentation describes a privacy-by-default design in which users can pay without sharing personal data with merchants.

One privacy episode needs a clear mention. On 17 March 2025, Norway's Consumer Council notified the data protection authority about Vipps MobilePay's use of personal data for marketing, including transaction data. Press coverage reported that Vipps then withdrew marketing consents it had collected from about two million Norwegians. We found no final decision, so we treat this as an open question rather than a violation.

Vendor documentation does not confirm where Vipps MobilePay processes personal data, so we do not set the EU-hosted flag on this listing. Its privacy notice and developer documentation describe data minimisation, but neither of the pages we read states a processing location.

Who It's Best For

Nordic retailers and online shops should treat Vipps MobilePay as a near-mandatory checkout option in Norway, Denmark and Finland, since many consumers there expect it. Norway's user base is large, and Denmark and Finland add to that.

Subscription businesses in Denmark benefit most from the low recurring rate, though the January 2027 rise needs budgeting. In Norway the same product costs far more.

Merchants targeting Sweden should keep Swish. Vipps MobilePay's Swedish base is roughly 160,000 users, so it adds little at checkout there today.

If you sell in the euro area outside Finland, Vipps MobilePay will not help you yet. Look at Wero for Germany, France, Belgium and the Netherlands, and at Trustly for account-to-account payments. For global reach, Apple Pay, Google Pay and PayPal remain the practical choices.

The Verdict

Vipps MobilePay is a strong regional wallet because it turned two national champions into a 12.4-million-user network that merchants actually use. It scores 7.3 overall. The weaknesses are structural: Nordic-only reach, small Swedish adoption, a patchwork of country price lists and a company that lost NOK 135 million in 2025, though the loss narrowed from NOK 751 million. Our sources show the 2025 marketing-data complaint as unresolved. For Nordic merchants it is close to essential. Everyone else should watch the European Network for Payments, because that is where a wider reach would come from.

Frequently Asked Questions

What is Vipps MobilePay and who owns it?

Vipps MobilePay is a Nordic mobile wallet headquartered in Oslo, formed when Norway's Vipps and Denmark's MobilePay merged on 1 November 2022. Norwegian banks own 72.2% and Danske Bank owns 27.8%. The company reported 12.4 million users at the end of 2025.

Which countries does Vipps MobilePay cover?

It operates in Norway, Denmark and Finland, with a small presence in Sweden since September 2024. At the end of 2025 it counted about 4.68 million users in Norway, 4.74 million in Denmark, 2.86 million in Finland and roughly 160,000 in Sweden.

How much does Vipps MobilePay cost merchants?

Prices vary by country and use. On the standard business tier, Norway lists 2.99% + NOK 1 for payment integrations, 2.49% + NOK 1 for payment links and 1.75% for mobile point of sale. Denmark lists 0.99% in person, 1.49% + DKK 1 for payment links and 0.59% + DKK 1 for recurring, rising to 0.89% + DKK 1 on 1 January 2027.

Is Vipps MobilePay part of Wero?

No. Vipps MobilePay is not an EPI shareholder and runs its own network. It joined Wero, Bizum, Bancomat and MB WAY in the European Network for Payments, announced on 30 September 2026, which aims to connect the wallets starting with cross-border person-to-person payments.

Can tourists or non-Nordic residents use Vipps MobilePay?

Not easily. According to the Vipps MobilePay help centre, the app requires Nordic bank identification (BankID in Norway, MitID in Denmark), plus a local phone number and a local bank card or account. Visitors should expect to pay by card or another wallet.