Axeptio vs Didomi

At a Glance

Axeptio and Didomi are both French consent management platforms, both GDPR-native by construction, and both keep consent data inside the EU. Where they differ is ambition. One sells a designed consent experience with published prices to small and mid-sized sites. The other sells consent infrastructure to enterprises running dozens of properties across web, mobile, and connected TV.

Buyers rarely agonise for long. A single-domain Shopify brand and a pan-European media group asking the same procurement question will reach different answers inside one meeting. This comparison sets out why, and where the boundary between the two actually falls.

Neither company is a newcomer. Didomi launched in Paris in 2017 and has raised through Series B. Agilitation SAS, which trades as Axeptio, started in Montpellier in 2018 and now runs on more than 80,000 websites.

Compliance Frameworks and Certifications

Both platforms clear the baseline comfortably. GDPR and the ePrivacy Directive are the founding premise of each product rather than a later addition. Because both companies are French, no adequacy assessment or Standard Contractual Clauses apply to the consent data itself.

Axeptio holds IAB Europe TCF v2.3 certification under CMP ID 260, with more than 1,500 ad-tech vendors already mapped into its consent framework. It is also a Google CMP Gold Partner, supporting basic and advanced Google Consent Mode v2 behind a single toggle. January 2026 added ISO/IEC 27001 certification, closing the gap that most often appears on enterprise security questionnaires.

Didomi's framework coverage reaches further outside Europe. Alongside IAB TCF certification it supports the Global Privacy Platform and covers more than 100 country-specific privacy regulations from one implementation. Banner logic detects a visitor's jurisdiction by geolocation and serves the matching regulation, so a user in France sees a GDPR banner while a user in California sees a CCPA one. ISO 27001 and SOC 2 Type II are both in place, and consent records are stored in France with no transfer outside the EU.

Axeptio's international reach is narrower but real. Quebec's Law 25 and California's CCPA are covered, a consequence of the 2025 acquisitions of AdOpt in Brazil and CookieCode in the Netherlands, plus a Montreal subsidiary opened the same year.

Edge: Didomi for regulatory breadth and the SOC 2 credential. Axeptio for TCF depth in ad tech, with 1,500+ pre-mapped vendors and Google CMP Gold status.

Where Consent Gets Collected

Web is where Axeptio operates, and the product makes no secret of it. Dedicated plugins exist for Shopify and WordPress, Webflow and Google Tag Manager are natively supported, and most sites deploy with no engineering involvement. Mobile SDKs sit on the Enterprise plan rather than on any self-serve tier.

Didomi treats the browser as one surface among several. Native iOS and Android SDKs present consent inside the app rather than in a WebView, and the resulting record lands in the same central store as a web choice. Someone who consents on mobile is recognised in the browser afterwards. Connected TV consent runs through the same headless API, which matters to broadcasters and streaming services whose audiences move between phone, browser, and television.

Cross-surface portability is awkward to build in-house, and regulators increasingly treat web and app as a single processing activity rather than two separate ones. For an organisation whose product exists only as a website, none of that changes the decision. Ship a mobile app, and it changes everything.

Edge: Didomi — mobile, CTV, and headless collection are core capabilities rather than upgrades.

Beyond the Cookie Banner

A cookie banner captures a binary choice at one moment in time. Didomi's Preference Centre captures the ongoing kind: which emails a person wants, how often, and whether their data may be shared with particular categories of partner. Those choices propagate in real time to Salesforce Marketing Cloud, Marketo, HubSpot, and Segment, so what a user selects is what the marketing stack actually does. Teams running one report lower unsubscribe rates, because adjusting is easier than leaving.

Enterprise plans add Data Subject Request workflow management — receiving, verifying, routing, and fulfilling access, correction, and deletion requests inside a structured process with audit trails. A compliance dashboard tracks consent rates by property, banner variant, geography, and period. It also flags vendors active on a property but missing from that property's configured vendor list, which is difficult to police manually across dozens of sites.

Axeptio stays deliberately inside consent. Its built-in scanner audits every cookie and tracker running on a site and flags anything undeclared, catching tags that a marketing team added without telling legal. The contextual consent wall, available from the Medium tier upward, can block content until a visitor decides. A/B testing compares consent rates across banner designs. Data mapping, DSAR workflows, and vendor risk assessment sit outside the product by choice, and those requirements point toward OneTrust or TrustArc instead.

Edge: Didomi — preference management and DSR workflows belong to a different product category, and Axeptio does not attempt to compete there.

Design, Deployment, and Time to Live

The Consent Experience Builder is Axeptio's clearest differentiator, and no enterprise CMP matches it on this axis. Banners can use custom video, motion design, and brand assets instead of a grey template, with A/B testing to compare how each version performs on consent rate. When the banner is the first thing a visitor sees, closing the gap between site design and compliance layer has commercial value, not just aesthetic value.

Deployment speed follows from the same philosophy. Plugins, a scanner that populates the cookie list automatically, and published prices mean a small site can be live the same afternoon. Ratings in this directory reflect that: Axeptio scores higher on ease of use, Didomi scores higher on feature depth.

Setting up Didomi is a project rather than an afternoon. Large deployments across dozens of properties need significant implementation effort and usually professional services support. The Did App no-code configuration tool, with visual preview across device types, softens the edges, but the platform is built for scale first and speed second.

There is also no self-serve trial. Evaluating Didomi means requesting a demo and entering a sales process, which is real friction for technical teams that would rather test before they talk.

Edge: Axeptio for design control and time to live. Didomi for configuration depth once the implementation effort is accepted.

Pricing and Procurement

Axeptio publishes its prices, which by itself separates it from most of the enterprise consent market. Extra Small starts at $7 a month for up to 2,500 pageviews. Small runs to $29 for 5,000, Medium to $69 for 100,000, and Large to $129 for 500,000. Annual billing takes 10% off each tier, while Enterprise and agency plans move to custom pricing with unlimited domains, mobile SDKs, and a dedicated success manager.

Two caveats matter more than the headline numbers. There is no free plan at any point, so payment starts with the first visitor — unlike Cookiebot and iubenda, which both keep capped free tiers. Every self-serve tier also covers a single domain, meaning a group running five brand sites buys five subscriptions. Tier ceilings are hard rather than metered, so a traffic spike pushes the next billing cycle up a band instead of adding a small overage charge.

Didomi publishes nothing at all. Starter, Business, and Enterprise all carry custom pricing on annual contracts, and estimating a budget without a discovery call is impossible. Market positioning places it above self-serve tools and below OneTrust's enterprise contracts, though that is inference rather than a published figure.

The practical difference is decisive for smaller buyers. A $69 monthly line item is something a marketing manager can approve without a meeting. Didomi's entry point requires a procurement process before a number even exists.

Edge: Axeptio for price transparency and low entry cost. Didomi for organisations already expecting an annual enterprise contract.

Integrations and Downstream Data Flow

Axeptio's integration list is oriented toward deployment: Shopify, WordPress, Webflow, Google Tag Manager, Google Analytics, and Google Consent Mode v2, plus the 1,500+ TCF vendors already mapped into the framework. An API is available. Webhooks are not, which caps event-driven pipelines.

Didomi connects to the enterprise marketing stack instead — Google Tag Manager, GA4, Adobe Experience Platform, Salesforce Marketing Cloud, Segment, Tealium, HubSpot, Marketo, Piano Analytics, and Amplitude. Both an API and webhook support are available, consent events forward downstream in real time, and consent strings propagate to ad-tech partners through TCF signal forwarding.

What separates the two is what happens after consent is captured. Axeptio records the decision and honours it on the site. Didomi records it, forwards it, and keeps downstream systems synchronised with it.

Edge: Didomi for downstream data flow. Axeptio for going live on a commerce or CMS platform without developer time.

Scale, Support, and Company Profile

More than 80,000 websites run Axeptio, which has processed over 10 billion consent records — substantial reach for a seed-stage company of 51 to 200 people. Support covers email and chat, with a dedicated success manager on enterprise and agency plans. Documentation is solid without being exhaustive, and there is no community forum.

Didomi employs 201 to 500 people and processes consent signals from more than 100 countries for enterprise clients in media, e-commerce, finance, and telecommunications. Support adds phone and a dedicated customer success manager, and its documentation is the stronger of the two. Neither vendor runs a public community forum.

Company size shows up in procurement rather than in product quality. A Series B business with several hundred staff clears vendor-risk review at a large enterprise more easily than a seed-stage one, fairly or not. Smaller buyers often experience the opposite effect, receiving more attention from the smaller vendor.

Edge: Didomi for enterprise scale and support depth. Axeptio for reach relative to its size and a lighter touch on smaller accounts.

When to Choose Axeptio

Pick Axeptio when the site is the product surface and the brand matters. Consumer and e-commerce companies that treat every pixel as part of the customer experience get a consent layer that looks designed rather than bolted on. A/B testing then turns banner design into a measurable consent-rate lever.

Publishers and ad-funded sites have a second reason. TCF v2.3 certification under CMP ID 260, 1,500+ pre-mapped vendors, and Google CMP Gold Partner status keep programmatic revenue compliant without a custom integration project.

Small and mid-sized businesses on Shopify, WordPress, or Webflow can deploy without a development sprint and know the cost in advance. For a single-domain operator, published pricing from $7 a month removes the procurement conversation entirely.

Look elsewhere if the estate spans five brand sites, because five self-serve subscriptions rarely make sense, or if traffic is spiky enough that hard tier ceilings become a budgeting problem.

When to Choose Didomi

Pick Didomi when consent is infrastructure rather than a banner. Media groups, retailers, and telecommunications providers running many properties across many markets get jurisdiction detection, centralised records, and a compliance dashboard that makes vendor drift visible.

Any organisation shipping a mobile app or a connected TV experience should start here. Native SDKs, a headless consent API, and cross-surface portability solve a problem Axeptio's self-serve tiers do not address at all.

Marketing organisations that want preference management, not just cookie consent, get the Preference Centre and its real-time propagation into Salesforce, HubSpot, Marketo, and Segment. Enterprise plans add DSR workflow management for teams whose consent records will face regulatory review.

Companies leaving OneTrust because they are paying for privacy programme management they never use will find Didomi a more focused replacement at lower total cost, with EU hosting that needs no adequacy paperwork.

The Verdict

France produced both of the strongest European answers in the consent-management category, and they barely overlap in practice.

Axeptio wins on everything a smaller buyer feels first. A banner that can carry the brand, plugins that deploy in an afternoon, published prices from $7 a month, and a certification stack — TCF v2.3, Google CMP Gold, ISO/IEC 27001 since January 2026 — that competes with vendors many times its size. Its weaknesses are commercial rather than technical: no free tier, one domain per self-serve subscription, and hard pageview ceilings that punish uneven traffic.

Didomi wins on everything a large buyer needs second. Multi-surface consent across web, mobile, and CTV, a Preference Centre that goes well past cookies, DSR workflows, webhook-driven downstream propagation, and SOC 2 Type II alongside ISO 27001. Its weaknesses are the standard enterprise ones — opaque pricing, no self-serve trial, and an implementation that usually needs professional services budget.

For a single-domain business that values design as much as compliance: Axeptio. Multi-property, multi-market, multi-device organisations whose consent records will be audited should choose Didomi.

The dividing line is roughly the point where consent stops being a banner on one website and becomes a data flow across several systems. Below that line, paying Didomi prices buys capability nobody will use. Above it, Axeptio's self-serve model runs out of room.