Kontentino

What Is Kontentino?

A social media manager at a ten-person agency is handling eight client accounts. Each client gets a monthly content batch of 30–40 posts. That is 300 posts per month that need to be drafted, reviewed internally, sent to the client, revised based on feedback, approved, and scheduled — a process that, at most agencies, still runs through email threads, Google Sheets, and shared Dropbox folders. A client asks for changes to post 17 of 38. The manager is now hunting through an email thread to find which version is current.

Kontentino was founded in Bratislava in 2014 specifically to eliminate that process. The product puts the content calendar and client approval workflow in the same tool, so the approval conversation happens in context — attached to the specific post, with the full revision history visible. Clients review and approve through a branded portal without needing a Kontentino account. The result is a simpler operational workflow for the most common agency pain point: getting content approved on time.

That focus on a specific problem, executed with discipline, has built Kontentino into a bootstrapped business with over $2.2 million in annual revenue and nearly 1,000 customers as of 2024 — without external funding and without trying to become everything to everyone.

Key Features

Client Approval Portal

The client approval workflow is the reason most agencies choose Kontentino over a simpler scheduling tool. When content is ready for client review, Kontentino generates a shareable link to a branded approval portal. The client opens the link in their browser — no account creation, no software install — and sees the scheduled posts presented as they will appear on each network, with accurate previews for feed posts, Stories, Reels, and carousel formats. Comments, revision requests, and approvals happen inside the portal, attached to each specific post.

From the agency side, all client feedback is visible in context in Kontentino's dashboard. Revisions are made in Kontentino, and the updated post is immediately visible in the client portal for re-review. The email-and-attachment cycle is gone, replaced by a single thread that both sides can see.

This is not a superficial feature. It directly affects how many revision rounds a piece of content takes and how quickly a batch gets approved. Agencies using Kontentino consistently report reduced approval cycle times — not because clients are more decisive, but because the process itself creates less friction.

Visual Content Calendar

Kontentino's drag-and-drop calendar is designed for content batch management. Posts can be created, rearranged, duplicated, and labelled in a single view across all connected channels and accounts. Labels and campaign tags allow filtering by client, campaign type, or content category. The calendar gives team leads and account managers an immediate visual overview of what is scheduled, what is pending approval, and what has been published.

Multiple workspaces keep client accounts separated. Team members can be given access to specific workspaces without seeing others, which is the baseline requirement for an agency tool where client confidentiality matters.

Network-Accurate Post Previews

Before a post goes to a client for approval, Kontentino renders it as an accurate preview for the target network. Instagram Reels previews render at the correct aspect ratio. LinkedIn posts show with the correct character count and link thumbnail. Facebook carousel posts display in sequence. This sounds basic but is the specific failure mode of publishing tools that show generic previews — the client approves the content not knowing that the image crop will be wrong on mobile.

Kontentino's previews reflect actual publishing conditions closely enough that the approval process is approving what will actually go live, not an approximation of it.

Multi-Channel Publishing

Kontentino supports 9 social networks: Facebook, Instagram, LinkedIn, TikTok, X (Twitter), Pinterest, YouTube, Threads, and Google Business Profile. Scheduling, preview, and client approval work across all supported networks from a single calendar. Bulk scheduling via CSV import handles high-volume posting requirements without manual post-by-post creation.

The AI content assistant, added in more recent product versions, generates caption drafts and content variations, integrating into the existing calendar workflow rather than requiring a separate tool for AI-assisted writing.

Pricing

Kontentino's pricing is transparent and tiered, which distinguishes it from CLM and enterprise social tools that require a sales conversation for any pricing information. The Starter plan at $59/month covers up to 3 social profiles with core scheduling, calendar, and client approval functionality — the minimum viable workflow for a small agency or a brand managing a handful of accounts.

Starter+ at $95/month extends to 8 profiles and adds post analytics. Standard at $140/month supports up to 20 profiles with AI content assistance and bulk scheduling. Unlimited at $360/month removes profile limits, adds multiple workspaces, and includes a dedicated account manager.

Annual billing saves approximately 25% across all tiers, which is meaningful enough on the Unlimited plan to make annual commitment the standard choice for agencies using Kontentino as their primary tool. The 14-day free trial with no credit card required means the decision to pay comes after a genuine evaluation rather than a sales presentation.

Pricing is in USD rather than EUR, which creates minor friction for European buyers on annual plans as currency fluctuations affect the effective euro cost. This is a practical inconvenience rather than a disqualifying issue, but it is worth factoring into budget planning.

EU Compliance and Privacy

Kontentino is a Slovak company, incorporated and headquartered in Bratislava, Slovakia — an EU member state. This means the company itself is directly subject to GDPR as a data processor, and customer data is held within the European Union under EU regulatory jurisdiction. There is no US parent company and no transatlantic data transfer.

GDPR compliance has been in place since 2018. A Data Protection Addendum is available for customers who require a formalised data processing agreement as part of their own compliance documentation — relevant for agencies whose own client contracts require them to have DPAs with all software vendors in their processing chain.

The compliance picture is clean and straightforward. Kontentino does not have the ISO 27001 certification that Swat.io holds, which may matter for enterprise procurement processes that require documented information security certifications. For agencies working with SME and mid-market clients, the EU jurisdiction and available DPA are typically sufficient.

Who It's Best For

Social media agencies handling multiple clients simultaneously where the content approval workflow is the primary operational bottleneck. Kontentino's client portal eliminates the email-approval cycle that slows down batch turnaround at most agencies.

In-house social media teams at brands that publish across 4 or more networks and need a visual calendar with team collaboration rather than logging into each platform's native scheduler.

Teams new to dedicated social media management tooling who want transparent pricing, a no-credit-card trial, and a clear onboarding path without a mandatory sales call.

Kontentino is less suited to teams whose primary need is social customer service or community management — there is no unified inbox for responding to comments and messages. Swat.io or a dedicated community management tool is better suited for that workflow.

The Verdict

Kontentino has stayed close to its original problem — the agency content approval workflow — and built it well. The client approval portal, network-accurate previews, and multi-workspace calendar genuinely reduce the friction in the most common agency operational bottleneck. Transparent pricing and a free trial make evaluation accessible without a sales conversation. The gaps are real: no community inbox, analytics that stop at post-level performance, and USD pricing that introduces minor currency uncertainty for European buyers. For agencies and in-house teams whose primary need is content planning and client sign-off rather than community management, Kontentino is among the strongest European-built options in this category.

Frequently Asked Questions

Is Kontentino GDPR compliant?

Yes. Kontentino is headquartered in Bratislava, Slovakia, an EU member state, and has been GDPR compliant since 2018. The company offers a Data Protection Addendum for customers requiring a formalised data processing agreement. All customer data is stored within the European Union, and there is no US parent company or transatlantic data transfer.

How does the client approval workflow work?

Kontentino generates a shareable link for each content batch. Clients open the link in their browser — no account creation required — and review posts with accurate network-specific previews. They can approve individual posts, leave comments, or request revisions. Feedback appears in the agency's Kontentino dashboard in context. Revised posts are immediately visible for re-review. The entire approval conversation is tracked in one place rather than spread across email threads.

What social networks does Kontentino support?

Kontentino supports 9 networks: Facebook, Instagram, LinkedIn, TikTok, X (Twitter), Pinterest, YouTube, Threads, and Google Business Profile. Post scheduling, network-accurate previews, and client approval work across all supported networks from the same calendar.

Is there a free trial?

Yes. Kontentino offers a 14-day free trial with no credit card required. The trial includes access to the full feature set, making it long enough to run a complete content planning and client approval cycle before committing to a paid plan.

How does Kontentino compare to Swat.io?

Both are European social media management tools, but with different primary strengths. Kontentino is optimised for content planning and client approval — the better choice for agencies whose bottleneck is client sign-off. Swat.io includes a unified community inbox for social customer service and holds ISO 27001 certification, making it better suited for enterprise teams managing high engagement volumes with formal security requirements. Kontentino's pricing is more transparent, its trial is easier to access, and it starts at a lower price point.