Make

What Is Make?

The workflow automation market has exploded into a multi-billion-dollar industry, and for years the conversation has been dominated by a single name: Zapier. But the market reality in 2026 looks different from even two years ago. AI agents, complex branching logic, and enterprise-grade compliance requirements have raised the bar for what an automation platform needs to deliver — and that shift has played directly into the hands of Make.

Make (formerly Integromat) is a Czech-born visual automation platform that lets you connect apps, transform data, and orchestrate multi-step workflows through a drag-and-drop scenario builder. Founded in Prague in 2012 and acquired by German process mining giant Celonis SE in 2020 for over $100 million, Make now supports more than 3,000 app integrations and serves hundreds of thousands of users worldwide. The 2022 rebrand from Integromat to Make signalled the platform's evolution from a developer-centric integration tool into a broader automation platform targeting everyone from solo creators to enterprise teams.

What sets Make apart from the Zapier-style trigger-action model is its visual canvas. Scenarios in Make look like flowcharts — you can see data flowing through routers, branching into conditional paths, looping through iterators, and falling back through error handlers. For anyone building automations more complex than "when X happens, do Y," this visual approach is a genuine differentiator.

Key Features

Visual Scenario Builder

Make's core interface is a canvas where you drag modules (representing app actions) and connect them with routes. Unlike Zapier's linear step-by-step approach, Make's builder exposes the full topology of your automation. You can add routers to split execution into parallel paths, filters to gate data flow based on conditions, and iterators to loop through arrays — all visible on a single canvas. The If-Else module, introduced in late 2025, adds clean conditional branching without workaround hacks.

This visual model pays dividends when debugging. Make's execution history lets you click on any module in a completed scenario run and inspect exactly what data entered and exited. Scenario Run Replay, a newer addition, lets you re-run scenarios against historical trigger data — essential for fixing edge cases without waiting for real events to occur.

3,000+ App Integrations

Make's integration library covers the major SaaS landscape comprehensively: Google Workspace, Microsoft 365, Slack, HubSpot, Salesforce, Shopify, Airtable, Notion, Stripe, and thousands more. Where Make falls slightly short of Zapier is in long-tail niche apps — if you need a connector for an obscure industry-specific tool, Zapier is more likely to have it. But for the vast majority of business workflows, Make's library is more than sufficient.

The platform also provides robust HTTP, webhook, and API modules that let you integrate with any service that has a REST API, even without a dedicated module. This makes Make effectively unlimited in its integration reach for teams with moderate technical skills.

AI Agents and AI Modules

Make has moved aggressively into AI integration. Native modules for OpenAI (GPT-4, DALL-E), Anthropic Claude, Google Gemini, DeepSeek, Perplexity, and Stability AI are built into the platform. You can construct AI-powered workflows — content pipelines, automated research systems, chatbot backends — without writing code.

Beyond individual AI modules, Make is rolling out fully integrated AI agents within the scenario builder, complete with a reasoning panel and support for multimodal inputs including documents, images, and audio. Maia, Make's own AI assistant, can generate entire scenarios from natural language descriptions, lowering the barrier for non-technical users.

Advanced Flow Control

Where Make truly separates from Zapier is in execution logic. Routers split scenarios into parallel branches. Filters apply conditions at any point. Iterators process arrays item by item. Aggregators recombine results. Error handlers define fallback paths when modules fail. These are not premium add-ons — they are core to every plan, including Free.

This means workflows that would require multiple separate Zaps in Zapier (or Zapier's premium Paths feature) can be built as a single, coherent scenario in Make. For complex business processes — order fulfilment, multi-channel marketing orchestration, data synchronisation across systems — this architectural advantage compounds.

Rollover Credits

In August 2025, Make transitioned from operations-based billing to a credit system (1:1 conversion). A welcome addition: unused credits on paid plans now roll over for one month. For businesses with seasonal or variable automation needs, this prevents the waste of paying for capacity you do not use in quieter months — a practical improvement that Zapier does not match.

Pricing

Make's pricing remains one of its strongest competitive advantages. All prices listed are for annual billing; monthly billing runs approximately 30% higher.

The Free plan includes 1,000 credits per month with the full visual builder, 2,000+ integrations, routers, and filters. The 15-minute minimum interval between scenario runs is the main limitation.

The Core plan at $10.59/month provides 10,000 credits, unlimited active scenarios, 1-minute scheduling intervals, Make API access, and webhook/HTTP modules. For most small businesses and solopreneurs, this is the sweet spot.

The Pro plan at $18.82/month adds priority scenario execution, custom variables, scenario inputs, and full-text execution log search — features that matter once you are running dozens of production scenarios and need efficient debugging and management.

The Teams plan at $34.12/month introduces collaboration features: team roles, permissions, and shared scenario templates. This is where Make starts to compete with enterprise iPaaS tools at a fraction of the cost.

Enterprise pricing is custom and includes overage protection (no surprise charges), 24/7 support, and custom SSO integration.

For comparison: Zapier's equivalent Professional plan starts at $29.99/month for just 750 tasks. Make's Core plan offers 10,000 credits for $10.59. Even accounting for the difference between credits and tasks, Make delivers substantially more automation capacity per dollar.

EU Compliance & Privacy

Make's European credentials are structurally sound. The company is headquartered in Prague, Czech Republic (EU member state) and owned by Celonis SE, headquartered in Munich, Germany (EU member state). This is an EU company owned by an EU parent — no jurisdictional ambiguity.

On the compliance front, Make holds ISO 27001 certification and has completed SOC 2 Type II and SOC 3 audits. Network communications are secured with TLS 1.2 and 1.3 using AES 256 encryption. The hosting environment is accessible only via private network VPN, with no direct public internet access to infrastructure.

Make's data processing agreement covers GDPR requirements, and Celonis adheres to the EU-U.S. Data Privacy Framework for any transatlantic data transfers. For organisations processing personal data through automations — CRM syncs, customer communications, order processing — Make's compliance posture is significantly more straightforward than using a US-headquartered alternative like Zapier.

One caveat: because Make connects to third-party services, the GDPR compliance of your overall workflow depends on every service in the chain, not just Make itself. Make's platform is compliant, but your scenario connecting to a non-compliant third-party API introduces its own data protection considerations.

Who It's Best For

Operations and marketing teams automating multi-step business processes across CRM, email, e-commerce, and project management tools. Make's visual builder makes complex workflows manageable without engineering support.

Agencies and freelancers managing automations for multiple clients. The pricing structure and scenario organisation make it economical to run dozens of active workflows.

Cost-conscious teams currently on Zapier who need more power at lower cost. The migration path from Zapier to Make is well-documented, and the savings are substantial at scale.

EU-regulated businesses needing an automation platform with clear European jurisdiction, ISO 27001 certification, and SOC 2 compliance — without the data transfer concerns of US-based alternatives.

The Verdict

Make is the strongest visual automation platform available in 2026 for teams that need more than basic trigger-action workflows. Its combination of a powerful visual builder, 3,000+ integrations, native AI capabilities, and competitive pricing makes it a compelling choice — particularly for European organisations that value both capability and compliance. The learning curve is real, but the payoff in automation power and cost savings is substantial. If you have outgrown Zapier or want to avoid outgrowing it, Make is where you should look first.

Frequently Asked Questions

Is Make suitable for non-technical users?

Make's visual builder is intuitive once you grasp the canvas-based approach, but the learning curve is steeper than Zapier's simpler step-by-step model. The addition of Maia, Make's AI assistant that generates scenarios from natural language, has significantly lowered the entry barrier. Most non-technical users become productive within a few days of focused use.

How does Make's credit system work?

Each module action in a scenario (trigger, action, search) consumes credits. A typical scenario run uses 3-8 credits depending on complexity. Credits replaced operations in August 2025 at a 1:1 conversion rate. Paid plans include rollover — unused credits carry forward for one billing period.

Can I migrate from Zapier to Make?

Yes. Make does not offer a one-click Zapier import, but the migration process is well-documented in Make's community and help centre. Many Zapier workflows translate directly to Make scenarios with added capabilities. The visual builder often lets you consolidate multiple Zaps into a single Make scenario.

Does Make work with AI tools like ChatGPT and Claude?

Yes. Make has native modules for OpenAI (GPT-4, DALL-E), Anthropic Claude, Google Gemini, DeepSeek, Perplexity AI, and Stability AI. You can build AI-powered automation workflows — content generation, data analysis, chatbot backends — entirely within the visual builder.

Is Make's free plan useful for real work?

The free plan's 1,000 credits per month and 15-minute minimum interval limit it to light personal automation or evaluation. For any business use, the Core plan at $10.59/month is the practical starting point, offering 10,000 credits and 1-minute scheduling.